Sales Executive (Seeds)

The Sales and Marketing Coordinator will support the overall sales, marketing, and distribution activities of Geneva Seeds. The role will involve coordinating with dealers, distributors, and the sales team, managing promotional campaigns, and ensuring smooth execution of marketing strategies to strengthen Geneva Seeds’ market presence and brand visibility among farmers.

Key Responsibilities:Sales Coordination

• Assist in planning and execution of monthly and seasonal sales targets.
• Coordinate with dealers, distributors, and sales staff to ensure timely product availability and delivery.
• Track sales orders, payments, and dealer performance.
• Maintain customer databases and assist in territory-wise reporting.

Marketing Support

• Assist in preparing and executing marketing campaigns (pamphlets, demo plots, flex boards, digital marketing).
• Coordinate farmer meetings, field days, and block-level promotional activities.
• Work closely with the marketing team to ensure Geneva Seeds branding guidelines are followed.
• Support in designing local-level promotions and farmer engagement activities.

Reporting & Analysis

• Prepare daily/weekly/monthly reports on sales performance and marketing activities.
• Analyze farmer feedback, dealer requirements, and competitor activities.
• Share insights with management to strengthen strategy and decision-making.

Team Coordination

• Support Area Sales Managers and Zonal Heads in field execution.
• Act as a link between field sales staff, distributors, and head office.
• Ensure all promotional materials and seed samples are distributed effectively.

Profile Requirements:Education: Graduate in Agriculture (B.Sc. Agri preferred), MBA (Agri-Business/Marketing) will be an added advantage.Experience: 1-3years in sales/marketing coordination, preferably in agri-inputs (seeds/fertilizers/pesticides).Skills:Strong coordination and communication skills.Ability to handle multiple tasks simultaneously.Knowledge of MS Office (Excel, PowerPoint, Word).Understanding of seed marketing dynamics and farmer needs.Comfortable with field visits and dealer interactions.Key Competencies:Result-oriented and target-driven.Farmer-centric and good interpersonal skills.Strong organizational and follow-up abilities.Ability to work under pressure during peak sales season.Career Path / Growth:Area Sales Manager / Marketing Manager