Sales Engineer/Manager – Welding Electrodes

Sales Engineer – Welding Electrodes

Location: Delhi/Gurgaon, India
Company: Rathi Welding (Rathi Group)
Department: Sales & Marketing
Experience: 3–6 years (Welding / Industrial Sales)
Qualification: Diploma/B.E. in Mechanical, Metallurgy, or Welding, preferably with a strong science background.

About Rathi Welding
Established in 1991, Rathi Welding, a division of the Rathi Group, is among the leading manufacturers of welding consumables in Rajasthan. With a strong presence across Rajasthan, Madhya Pradesh, and Gujarat, and rapidly growing in Uttar Pradesh, Maharashtra, and Karnataka, Rathi Welding offers trusted products such as ANAND-13 electrodes, MIG wires, stainless steel electrodes, and abrasives.

Key Responsibilities

Sales & Business Development

• Achieve monthly/quarterly sales targets in the assigned territory.
• Expand dealer/distributor network and onboard new industrial customers.
• Drive business growth in key electrode categories (MS 6013, MS 7018, MIG, SS, Hardfacing electrodes).

Customer Relationship Management

• Build long-term partnerships with dealers and end-users.
• Conduct product demos, trials, and application support.
• Handle customer complaints in coordination with technical & quality teams.

Technical Support & Training

• Advise customers on electrode selection, storage, and usage.
• Conduct training sessions for welders, dealers, and distributors.
• Provide technical solutions for welding challenges in industries.

Market Intelligence & Reporting

• Track competitor products, pricing, and new launches.
• Prepare sales reports, forecasts, and market insights.
• Identify opportunities in fabrication and heavy industries.

Marketing & Promotion

• Support product launches, dealer meets, exhibitions, and seminars.
• Strengthen Rathi Welding brand through effective communication & technical engagement.

Skills & Competencies

• Strong understanding of welding processes (SMAW, GMAW, GTAW, FCAW, SAW).
• Excellent communication, negotiation, and presentation skills.
• Self-driven, target-oriented, and willing to travel extensively.

Compensation & Benefits

• Competitive salary with performance-based incentives.
• Travel and communication allowances.
• Training and career development opportunities.

Job Type: Full-time

Pay: ₹20,000.00 - ₹60,000.00 per month

Work Location: In person