Sales Engineer/Manager – Welding Electrodes

Sales Engineer/Manager – Welding Electrodes

Location: Delhi, India
Company: Rathi Welding (Rathi Group)Department: Sales & MarketingExperience: 3+ years (Welding / Industrial Consumables)Qualification: Science/Engineering background (Diploma, Graduate, or equivalent) with relevant industry experience.

About Rathi Welding

Rathi Welding, a division of Rathi Group, is a trusted manufacturer of ANAND-13 welding electrodes, MIG wires, stainless steel electrodes, and abrasives. With a robust dealer network across India and a strong reputation for quality, we deliver high-performance welding solutions to industries such as fabrication, construction, and heavy engineering.

Key Responsibilities

Sales & Business Development

• Achieve monthly/quarterly sales targets in the assigned territory.
• Expand dealer/distributor network and onboard new industrial customers.
• Drive business growth in key electrode categories (MS 6013, MS 7018, MIG, SS, Hardfacing electrodes).

Customer Relationship Management

• Build long-term partnerships with dealers and end-users.
• Conduct product demos, trials, and application support.
• Handle customer complaints in coordination with technical & quality teams.

Technical Support & Training

• Advise customers on electrode selection, storage, and usage.
• Conduct training sessions for welders, dealers, and distributors.
• Provide technical solutions for welding challenges in industries.

Market Intelligence & Reporting

• Track competitor products, pricing, and new launches.
• Prepare sales reports, forecasts, and market insights.
• Identify opportunities in fabrication and heavy industries.

Marketing & Promotion

• Support product launches, dealer meets, exhibitions, and seminars.
• Strengthen Rathi Welding brand through effective communication & technical engagement.

Skills & Competencies

• Strong knowledge of welding processes (SMAW, GMAW, GTAW, FCAW, SAW).
• Excellent communication, negotiation & presentation skills.
• Willingness to travel extensively.
• Self-driven, target-oriented, and technically strong.

Compensation & Benefits

• Competitive Salary + Incentives.
• Performance-based growth opportunities.
• Travel & communication allowances.
• Training and career development support.

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person