Sales Development Representative (SDR)

Key Responsibilities

Outbound Prospecting:

o Identify, research, and target potential prospects (clinics, solo providers, group practices, etc.) through email campaigns, cold calling, LinkedIn, and other outbound channels.

o Use tools such as CRM, prospecting platforms, and intent data to build and segment targeted outreach lists.

Lead Qualification:

o Engage prospects in meaningful conversations to identify their needs, pain points, current systems, and decision-making timelines.

o Qualify leads against the defined ICP (Ideal Customer Profile) and hand them off to the Sales Team for demos.

Pipeline Generation:

o Consistently meet or exceed monthly and quarterly qualified meeting targets.

o Maintain accurate and timely records of prospect interactions and progress in the CRM system.

Market Intelligence:

o Gather feedback from prospects to provide insights into market trends, competitive landscape, and messaging effectiveness.

o Continuously refine outreach strategies based on results.

Collaboration:

o Work closely with the Sales and Pre-Sales teams to align on qualification criteria, messaging, and follow-up strategies.

o Participate in regular team meetings to share learnings, challenges, and wins.

Required Skills & Qualifications

Minimum 1-2 years of outbound SDR / cold calling/lead generation experience, preferably in SaaS or healthcare technology. Comfortable working in US time zones (Night Shift, IST).

Excellent verbal and written English communication skills; confident in engaging with US-based prospects over phone and email.

Strong understanding of outbound sales techniques cold calling, email sequencing, LinkedIn prospecting, etc.

Self-motivated, target-driven, and comfortable working in a commission-based structure.

Familiarity with CRM tools (e.g., HubSpot, Salesforce) and prospecting platforms is a plus.

Understanding of healthcare workflows, EHR systems, or medical practice operations will be an added advantage.