Sales Brand Ambassador - Beverages

Roles & Responsibilities

• Conduct product demos and tastings for clients to showcase our beverage syrups and product applications.
• Actively approach and engage with potential clients (hotels, cafes, bars, restaurants) to introduce and promote the brand.
• Educate customers on product features, usage, and benefits, with tailored pitches based on their needs.
• Support field sales efforts by generating leads, closing sales, and following up with prospects.
• Collaborate with the sales teams to develop and execute market activation strategies.
• Collect customer feedback and insights to inform product development and positioning.
• Build strong relationships with key decision-makers (bar managers, F&B directors, chefs, etc.).
• Ensure in-store visibility of products through proper placement and POS material deployment.
• Meet or exceed monthly sales and demo targets.
• Provide weekly reports on activities, leads, conversions, and market insights.

Qualifications and Experience

• Education: Any graduate / Degree or Diploma in Hotel Management
• Experience: 2+ years of experience in field sales, brand ambassadorship, or product demonstration, ideally in the HoReCa/F&B industry.

Knowledge, Skills, and Abilities

• Strong communication and interpersonal skills.
• Passion for meeting people and building relationships.
• Natural persuasion and negotiation skills.
• Grit, resilience, and a never-give-up mindset.
• High energy and field-readiness you love being on the move.
• A strong sense of ownership you don t wait for instructions, you act.
• Competitive, persistent, and hungry for results.
• Enjoy fieldwork and thrive in fast-moving environments.
• Bounce back from rejection and don t take no for an answer.
• Think on your feet and know how to hustle.
• Team player with a learning mindset and willingness to grow.