Business Analyst / Data Analyst

Job Description

We are seeking a Business Analyst to oversee and optimize our business operations, focusing on sales analytics, distribution management, and community-driven brand growth. This role is ideal for someone with expertise in data storytelling, business intelligence, Power Bi, Excel, Tableau, CRM management, and digital content strategy. Duties Responsibilities Business Operations Management Manage and optimize distribution networks to ensure smooth business operations. Oversee daily business functions, tracking expenses, attendance, sales, and customer interactions through Microsoft Dynamics 365 and customized CRMs. Develop value chain models, mapping processes with data points to improve efficiency and decision-making. Ensure seamless financial and operational tracking, analysing store sales, leads, , demos, visits, and performance metrics. Data Analytics Business Intelligence Utilize Power BI, Tableau, and Flourish Studio to create actionable data visualizations that drive strategic business decisions. Conduct deep data mining, modelling, and warehousing to optimize performance and revenue streams. Analyse customer behaviour, mar zasdket trends, and operational inefficiencies to identify areas for improvement. Sales Community Growth Design and execute data-driven sales and marketing campaigns, ensuring strong customer acquisition and retention. Develop and implement community engagement strategies to strengthen brand presence and build a loyal customer base. Collaborate with cross-functional teams to enhance digital content, SEO, and analytics-driven marketing strategies. CRM Digital Transformation Oversee and improve CRM workflows, ensuring accurate customer data and streamlined sales processes. Develop and automate reporting mechanisms to track key performance indicators (KPIs). Identify opportunities to enhance customer experience and distributor engagement through data insights. Qualifications and Experience BTech or MCA 3+ years of experience in data analytics, operations, or business intelligence within FMCG, retail, or distribution sectors. Knowledge, Skills and Abilities Expertise in Microsoft Dynamics 365, Power BI, Tableau, and data storytelling. Strong background in CRM management, process modeling, and data-driven decision-making. Hands-on experience in SEO, digital content strategy, and marketing analytics. Exceptional analytical, problem-solving, and communication skills.