Sales Associate

Key Result Areas (KRA) Sales Growth Associate (EdTech)

1. Lead Generation & Prospecting (EdTech Student/Parent Leads)

• Generate

  200–350 qualified leads/month

  through calls, social media, webinars, school visits, and referral networks.
• Ensure

  95% same-day follow-up

  on all new enquiries from marketing campaigns.
• Maintain

  90% data accuracy

  in CRM for student/parent information.

2. Counselling & Demo Conversions

• Conduct

  20–35 academic counselling sessions or product demos per week

  (online/offline).
• Achieve

  minimum 30% demo-to-enrolment conversion

  for key programs.
• Share program details, curriculum insights, pricing, and scholarship information clearly with parents/students.
  

3. Sales Targets & Revenue Achievement

• Achieve

  monthly enrolment targets (X–Y admissions)

  depending on product vertical (K-12, Test Prep, Skill Courses, Higher Ed).
• Deliver

  X–X lakh monthly revenue

  as per category.
• Improve

  lead-to-admission conversion

  by at least

  5% every quarter

  .

4. Pipeline Management & CRM Usage

• Maintain a

  3 pipeline

  of monthly target across stages—Enquiry Counselling Demo Follow-Up Admission.
• Update

  100% lead activity

  (calls, follow-ups, status changes) on CRM.
• Ensure

  zero lead leakage

  and >85% compliance with follow-up SLAs.

5. Student/Parent Engagement

• Provide accurate guidance on

  course modules, faculty, pedagogy, live classes, app features, assessments, and certifications

  .
• Ensure

  95% positive feedback

  from students/parents post counselling.
• Support parents in onboarding, fee payment plans, scholarship screening, and documentation.
  

6. Marketing Coordination & Event Support

• Support marketing teams during

  webinars, academic events, open houses, school workshops, and demo days

  .
• Generate

  minimum 50–80 warm leads

  per month through events.
• Provide feedback on campaign lead quality for continuous improvement.
  

7. Competition Mapping (EdTech Landscape)

• Track competitor offerings, pricing, discounts, USP, and new programs.
  
• Submit a

  monthly competitor comparison report

  highlighting gaps and opportunities.

8. Reporting & Performance Tracking

• Share

  daily/weekly MIS reports

  on:
• Leads generated
  
• Counselling sessions conducted
  
• Demos booked vs completed
  
• Conversions & enrolments
  
• Pending follow-ups
  
• Present

  top challenges + recommended solutions

  in weekly review meetings.

Interested candidates can share their updated cv's at hrd@cpuniverse.in