Sales and Marketing Manager

1. Strategy & Planning

• Develop and implement sales and marketing strategies to achieve business targets.
• Create annual/quarterly sales forecasts, budgets, and performance plans.
• Analyze market trends and competitor activities to identify new opportunities.

2. Sales Management

• Lead and manage the sales team, providing guidance, training, and performance monitoring.
• Set monthly/quarterly sales targets and ensure timely achievement.
• Build and manage a healthy sales pipeline and ensure CRM hygiene.
• Conduct client meetings, negotiations, and close key deals.
• Maintain strong relationships with key accounts and high-value clients.

3. Marketing Management

• Plan and supervise digital marketing campaigns, branding activities, and promotional strategies.
• Oversee execution across channels such as social media, email, website, and offline promotions.
• Coordinate with the creative team for marketing materials, ads, and content.
• Measure and evaluate campaign performance to optimize spend and outcomes.

4. Lead Generation & Conversion

• Develop and refine lead generation strategies for both inbound and outbound channels.
• Work closely with sales executives to improve MQL → SQL → Deal conversion rates.
• Ensure effective follow-up and engagement with prospects through various touchpoints.

5. Team Leadership & Coordination

• Recruit, train, and manage sales and marketing teams.
• Conduct weekly review meetings and performance evaluations.
• Collaborate with other departments (Product, Operations, Finance) for aligned execution.

6. Client Relationship Management

• Build long-term, trust-based relationships with customers.
• Understand client needs and offer relevant solutions.
• Manage escalations and provide timely resolutions.

7. Reporting & Documentation

• Prepare weekly, monthly, and quarterly sales and marketing performance reports.
• Present insights and recommendations to senior management.
• Maintain all documentation for campaigns, deals, and client interactions.

8. Brand & Market Expansion

• Explore new market segments and geographic locations for business expansion.
• Develop partnerships, collaborations, and B2B alliances to boost business reach.

9. Budgeting & Resource Allocation

• Manage the sales and marketing budget, ensuring effective utilization.
• Evaluate ROI of campaigns, tools, and sales initiatives.

10. Innovation & Improvement

• Keep updated with latest sales technologies, marketing tools, and industry trends.
• Introduce new ideas to improve customer acquisition and retention.

Job Type: Full-time

Pay: ₹30,000.00 - ₹80,000.00 per month

Work Location: In person