· Conduct market research to identify customer needs, trends, and competitive landscape · Develop and execute marketing campaigns to generate leads and increase brand awareness · Create engaging content for social media, website, blogs, email campaigns and others · Optimize company’s own website, IndiaMart website, TradeIndia, and other platforms timely · Manage and optimize digital marketing activities, including SEO, SEM, and social media advertising · Coordinate with external agencies for design, printing, and other marketing collateral production · Collaborate with the sales team to align marketing efforts with their needs and provide necessary support · Measure and analyze marketing campaign performance, report on key metrics, and make data-driven recommendations for improvement to immediate supervisor · Prepare and deliver compelling presentations to showcase our products and services, effectively communicating the value proposition to potential customers · Coordinate, prepare, and actively participate in exhibitions and relevant business events to promote our products and services · In addition to these responsibilities, you may be assigned other tasks as and when needed

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Sales and Marketing Executive