SaaS Marketing Manager/Lead/Specialist

As a SaaS Marketing Manager/Lead/Specialist at our company in Princeton, you will play a crucial role in developing and executing marketing strategies to enhance customer acquisition, engagement, and retention for our SaaS products. Your passion for digital marketing and SaaS solutions will drive the success of our brand through various initiatives. Your responsibilities will include designing and implementing comprehensive marketing strategies, creating engaging content through blogs, case studies, white papers, webinars, and videos, collaborating with sales and product teams to optimize the customer journey, managing multi-channel marketing campaigns, and leading SEO/SEM initiatives to boost organic search rankings. Additionally, you will be expected to utilize analytics tools to track campaign performance, maintain consistent branding across all marketing materials, work on successful product launches with cross-functional teams, conduct market research to stay informed about industry trends, competitor activity, and customer needs, and contribute to the growth of the company by implementing innovative marketing strategies. To excel in this role, you should possess a Bachelor's degree in Marketing, Business, or a related field, along with 2-5 years of proven experience in SaaS marketing depending on the role level. Proficiency in inbound marketing, content creation, SEO, SEM, and lead generation strategies is essential, as well as familiarity with marketing automation tools, CRM software, and analytics tools. Strong communication and copywriting skills, the ability to analyze data for actionable insights, experience with A/B testing and conversion rate optimization, and the capacity to thrive in a fast-paced environment are also key qualifications. Preferred skills include experience in B2B SaaS marketing, knowledge of growth hacking techniques and performance marketing, expertise in product marketing and positioning, and proficiency in graphic design or video editing. Join us to be a part of an innovative, fast-growing SaaS company and collaborate with a passionate, cross-functional team. You will have opportunities for career advancement, along with a competitive salary and benefits package.,