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Description
Rural Lead (Delhi) A Rural Lead" role generally focuses on driving client relationships, identifying new business opportunities, and developing location-based media solutions tailored to rural audiences. The job description likely emphasizes account management, client relationship building, campaign strategy, and potentially business development within the rural market. Here's a more detailed breakdown of what a Rural Lead might do: Core Responsibilities Client Account Management: Serving as the primary point of contact for existing rural clients, building strong relationships, and understanding their business challenges and media objectives. Campaign Strategy & Planning: Leading the development and execution of media campaigns, focusing on relevant channels and creative approaches for rural audiences. Business Development: Identifying and pursuing new business opportunities within the rural market, including prospecting for new clients and developing tailored solutions. OOH Media Expertise: If part of a Posterscope team, the role might involve expertise in out-of-home (OOH) advertising and other rural media formats. Collaboration: Working closely with internal teams (planning, creative, analytics) to ensure effective campaign delivery and optimization. Skills And Qualifications Strong Client Relationship Skills: Building and maintaining strong relationships with clients, understanding their needs, and effectively communicating campaign strategies. Experience in Rural Marketing: A solid understanding of the rural media landscape, relevant channels, and audience behaviors. Account Management Experience: Managing client relationships, handling day-to-day operations, and ensuring client satisfaction. Business Development Skills: Identifying new business opportunities, developing pitches, and closing deals within the rural market. Communication and Presentation Skills: Effectively communicating complex information to both technical and non-technical audiences. Strategic Thinking: Developing and executing effective media strategies tailored to rural audiences. In essence, the Rural Lead role is about bridging the gap between brands and rural audiences, driving growth through effective marketing and media strategies, and building lasting client relationships within the rural market. Requirements 12–14 years of experience in rural marketing and activation. Strong understanding of rural consumer behavior, media, and activation channels. Proven leadership skills and ability to manage large teams and projects. Excellent analytical and communication skills. #Rural Lead#rural Market#brand activation#advertising Show more Show less
