Rural Lead-Rural Market-Brand activation-Advertising

As a Rural Lead, your role will primarily involve cultivating client relationships, identifying new business opportunities, and creating location-based media solutions customized for rural audiences. You will be responsible for account management, client relationship building, campaign strategy, and potentially business development within the rural market. Your core responsibilities will include: Client Account Management: - Serving as the main point of contact for existing rural clients, establishing strong relationships, and comprehending their business challenges and media objectives. Campaign Strategy & Planning: - Leading the development and implementation of media campaigns, with a focus on selecting relevant channels and innovative approaches tailored to rural audiences. Business Development: - Identifying and pursuing new business prospects within the rural market, which involves prospecting for potential clients and devising tailored solutions. OOH Media Expertise: - If part of a Posterscope team, your role might require expertise in out-of-home (OOH) advertising and other rural media formats. Collaboration: - Working closely with internal teams such as planning, creative, and analytics to ensure efficient campaign delivery and optimization. Ideal Skills and Qualifications for this role include: Strong Client Relationship Skills: - Building and sustaining strong client relationships, understanding their requirements, and effectively communicating campaign strategies. Experience in Rural Marketing: - A comprehensive understanding of the rural media landscape, relevant channels, and audience behaviors. Account Management Experience: - Handling client relationships, managing day-to-day operations, and ensuring client satisfaction. Business Development Skills: - Identifying new business opportunities, creating pitches, and closing deals within the rural market. Communication and Presentation Skills: - Effectively conveying complex information to both technical and non-technical audiences. Strategic Thinking: - Developing and executing effective media strategies customized for rural audiences. In summary, the Rural Lead position involves bridging the gap between brands and rural audiences, fostering growth through effective marketing and media strategies, and establishing enduring client relationships within the rural market. Requirements for this role: - 12-14 years of experience in rural marketing and activation. - Strong grasp of rural consumer behavior, media, and activation channels. - Demonstrated leadership skills and the ability to manage large teams and projects. - Excellent analytical and communication abilities.,