Rural Lead-Rural Market-Brand activation-Advertising

As a Rural Lead, your role will primarily involve driving client relationships, identifying new business opportunities, and developing location-based media solutions tailored to rural audiences. You will be responsible for account management, client relationship building, campaign strategy, and potentially business development within the rural market. **Core Responsibilities:** - **Client Account Management**: - Serving as the primary point of contact for existing rural clients. - Building strong relationships and understanding their business challenges and media objectives. - **Campaign Strategy & Planning**: - Leading the development and execution of media campaigns for rural audiences. - Focusing on relevant channels and creative approaches. - **Business Development**: - Identifying and pursuing new business opportunities within the rural market. - Prospecting for new clients and developing tailored solutions. - **OOH Media Expertise**: - If part of a Posterscope team, expertise in out-of-home (OOH) advertising and other rural media formats. - **Collaboration**: - Working closely with internal teams to ensure effective campaign delivery and optimization. **Skills And Qualifications:** - **Strong Client Relationship Skills**: - Building and maintaining strong client relationships. - Understanding client needs and effectively communicating campaign strategies. - **Experience in Rural Marketing**: - Solid understanding of rural media landscape, channels, and audience behaviors. - **Account Management Experience**: - Managing client relationships and ensuring satisfaction. - **Business Development Skills**: - Identifying new opportunities, developing pitches, and closing deals within the rural market. - **Communication and Presentation Skills**: - Effectively communicating complex information to various audiences. - **Strategic Thinking**: - Developing and executing effective media strategies for rural audiences. In essence, the Rural Lead role focuses on bridging the gap between brands and rural audiences, driving growth through effective marketing and media strategies, and building lasting client relationships within the rural market. **Requirements:** - 12-14 years of experience in rural marketing and activation. - Strong understanding of rural consumer behavior, media, and activation channels. - Proven leadership skills and ability to manage large teams and projects. - Excellent analytical and communication skills.,