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Route Development Manager

40 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Heritage Foods Limited


Route to Market (RTM) Manager


Responsibilities

  • Designing channel strategies to optimizing delivery models
  • Improve distributor ROI & field force productivity
  • Enable tech-driven execution (SFA, DMS, analytics)
  • Optimize cost-to-serve & logistics efficiency
  • Drive numeric & weighted distribution
  • Territory & Market Mapping
  • Track channel KPIs (volume, distribution, numeric/weighted reach by using Use tools like DMS, SFA, and BI dashboards)
  • Cross-functional Collaboration
  • Support implementation of tech tools like SFA (Sales Force Automation), DMS etc.,
  • Train distributor teams and field force on RTM execution and tools
  • New Market/Channel Development


Key Skills & Competencies

Strong analytical & strategic thinking

FMCG distribution knowledge

Tech-savvy (DMS, SFA, analytics tools)

Communication & stakeholder management

distribution models, rural-urban channel dynamics

Southern market landscape

Ability to balance strategic thinking with on-ground execution

age group of 35–40 years

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