Route Development Manager

Heritage Foods Limited

Route to Market (RTM) Manager

Responsibilities

• Designing channel strategies to optimizing delivery models
• Improve distributor ROI & field force productivity
• Enable tech-driven execution (SFA, DMS, analytics)
• Optimize cost-to-serve & logistics efficiency
• Drive numeric & weighted distribution
• Territory & Market Mapping
• Track channel KPIs (volume, distribution, numeric/weighted reach by using Use tools like DMS, SFA, and BI dashboards)
• Cross-functional Collaboration
• Support implementation of tech tools like SFA (Sales Force Automation), DMS etc.,
• Train distributor teams and field force on RTM execution and tools
• New Market/Channel Development

Key Skills & Competencies

Strong analytical & strategic thinking

FMCG distribution knowledge

Tech-savvy (DMS, SFA, analytics tools)

Communication & stakeholder management

distribution models, rural-urban channel dynamics

Southern market landscape

Ability to balance strategic thinking with on-ground execution

age group of 35–40 years