Job
Description
As a Revenue Lead at Cult, you will play a strategic and execution-focused role with a vision to unlock the full potential of our fitness products business. Your main responsibility will be to drive deeper penetration, awareness, and consideration among Cult.fit's gym user base. You will be tasked with defining the long-term strategy for product cross-sell and category growth among gym users, developing a phased roadmap, and leading execution across various touchpoints such as fitness centers, app, CRM, and paid channels. Your role will also involve designing and deploying targeted campaigns to improve category awareness and brand salience within the gym user base. In addition, you will work on segmenting the user base to identify high-opportunity cohorts and behavior patterns, building tailored journeys to nurture intent and drive conversions. Collaboration with Gym Operations, Category Managers, Product, and Tech teams will be essential to ensure seamless integration and alignment across different functions. To excel in this role, you should have 6-10 years of experience in growth, business, or category roles in a consumer-facing business, with exposure to customer acquisition and cross-sell challenges at scale. A strong understanding of performance marketing, CRM, and BTL activations, as well as experience in brand communication, awareness campaigns, and messaging strategy, will be crucial. Your data-oriented approach, cross-functional leadership skills, and excellent written and verbal communication abilities will be key to driving success in this role. If you are passionate about empowering individuals towards an active and healthier lifestyle through innovative fitness solutions and have a track record of driving growth and revenue in a consumer-focused environment, we would love to have you join our team as a Revenue Lead at Cult.,
