Marketing Director, Asia Pacific Beckman Coulter Diagnostics

10.0 - 15.0 years

0 Lacs

navi mumbai, maharashtra

On-site

As the Marketing Director, Asia Pacific for Beckman Coulter Diagnostics, you will play a crucial role in driving and executing the overall growth strategy in the APAC region. Your responsibilities will include leading marketing initiatives, utilizing innovative strategies, and empowering country leaders with effective sales approaches. You will be an integral part of the APAC Leadership team, reporting directly to the Vice President of APAC Commercial Management. Your mission will be to develop and implement marketing strategies aligned with local market conditions, competition, and operational plans. Utilizing tools such as the Danaher Business System (DBS) Commercial tools, you will guide your team in creating market-optimized strategies and ensuring cohesive alignment between marketing, sales, and strategic planning. You will collaborate with global commercial leaders to refine growth strategies, prioritize APAC needs in pipeline development, and create customized pathways for each product opportunity. Additionally, you will be responsible for managing marketing budgets, establishing processes for fund allocation, and tracking spending to achieve performance goals. In this role, you will lead marketing teams in developing launch plans aligned with the Lex process, drive tactical execution of campaigns, enhance brand presence through various channels, and foster cross-regional marketing collaborations. You will also be responsible for internal communication within the APAC region, ensuring regular updates and access to expert assistance for local sales teams. The ideal candidate for this position will have a Bachelor's degree with 15+ years of relevant experience or a Master's/Doctoral degree with 10+ years of relevant experience, including 5 years in a leadership role. Extensive experience in Marketing, Product Management, and Sales leadership in the medical field is required, along with a deep understanding of the IVD industry, products, and services. A data-driven and analytical approach to commercialization, proficiency in strategic planning, team development, and marketing, as well as experience in e-commerce and digital marketing are essential requirements for this role. Fluency in English is mandatory, and knowledge of any local language would be a plus. Travel up to 50% of the time may be required. Join Beckman Coulter Diagnostics today and be part of a team that accelerates the real-life impact of tomorrow's science and technology. Visit www.danaher.com for more information. At Danaher, we value diversity and the unique perspectives contributed by our associates, customers, and shareholders from diverse backgrounds and attributes.,

Posted 3 weeks ago

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