Retention Marketer

Dear Candidate,

Retention Marketer

Position:

Experience: 13 Years (Retention / Lifecycle Marketing)

About the Role :

We are looking for a Retention Marketer who will own and execute strategies to maximize customer engagement, loyalty, and lifetime value. This role focuses on understanding user behavior, building effective customer segments, and delivering personalized communication across multiple channels.

MoEngage

Key Responsibilities :

• Email, WhatsApp, Push Notifications, In-app Messaging, and SMS

• onboarding, engagement, churn prevention, and win-back

• Execute WhatsApp campaigns for transactional updates, personalized offers, and re-engagement

• Leverage customer segmentation, behavioral triggers, and personalization

• Analyze campaign performance, identify drop-offs, and optimize using data-driven insights

• Conduct A/B testing and experimentation to improve campaign effectiveness

• retention rate, churn rate, repeat purchase rate, and CLV

• Collaborate with design, content, product, and customer success teams

• Ensure compliance with data privacy and marketing regulations (GDPR, CAN-SPAM, WhatsApp Business Policy)

Required Skills & Qualifications :

• Retention Marketing / CRM / Lifecycle Marketing

• Strong understanding of customer segmentation and marketing automation workflows

• Hands-on experience with email, WhatsApp, push notifications, and in-app messaging

• MoEngage, Clevertap, Braze

• Analytical mindset with the ability to derive actionable insights from data

• Basic HTML/CSS knowledge is a plus

• Strong communication and cross-functional collaboration skills

How to Apply

enquire@lantern-digital.com