Posted:21 hours ago|
Platform:
On-site
Full Time
Dear Candidate,
We are looking for a Retention Marketer who will own and execute strategies to maximize customer engagement, loyalty, and lifetime value. This role focuses on understanding user behavior, building effective customer segments, and delivering personalized communication across multiple channels.
Execute WhatsApp campaigns for transactional updates, personalized offers, and re-engagement
Leverage customer segmentation, behavioral triggers, and personalization
Analyze campaign performance, identify drop-offs, and optimize using data-driven insights
Conduct A/B testing and experimentation to improve campaign effectiveness
Collaborate with design, content, product, and customer success teams
Ensure compliance with data privacy and marketing regulations (GDPR, CAN-SPAM, WhatsApp Business Policy)
Strong understanding of customer segmentation and marketing automation workflows
Hands-on experience with email, WhatsApp, push notifications, and in-app messaging
Analytical mindset with the ability to derive actionable insights from data
Basic HTML/CSS knowledge is a plus
Strong communication and cross-functional collaboration skills
LANTERN MEDIA PRIVATE LIMITED
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