Retail Store Manager

Job Title: Store Manager – Peter England (Tier 3-4 Towns)
Location: Tier 3/4 Town (specific location as per requirement)
Department: Retail Operations
Reporting to: Area Business Manager
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Role Summary:

The Store Manager will be responsible for the overall operations and performance of a single Peter England store in a Tier 3 or Tier 4 town. This role focuses on delivering exceptional customer experience, achieving sales targets, managing store staff, and ensuring all brand and operational standards are upheld.

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Key Responsibilities:

1. Sales & Profitability

• Drive store sales to achieve monthly targets (revenue, ASP, UPT, ATV).
• Focus on improving store KPIs through CRM, conversion, and cross-selling.
• Implement local strategies to grow Like-to-Like (L2L) sales.

2. Store Operations

• Ensure adherence to PSOP (Perfect Store Operating Processes).
• Maintain VM standards, stock hygiene, and planogram compliance.
• Oversee daily cash handling, billing accuracy, and stock replenishment.

3. Customer Experience

• Ensure high service standards and prompt issue resolution.
• Improve Mission Happiness scores by enhancing customer satisfaction.
• Engage with local customers and build store loyalty.

4. Team Management

• Lead, train, and motivate store team members.
• Conduct daily huddles, track individual performance, and manage rosters.
• Foster a performance-driven and customer-focused culture.

5. Local Catchment & Marketing

• Understand local customer preferences and buying behavior.
• Collaborate with the Area Business Manager to execute catchment-level marketing activities.
• Build partnerships with local entities to drive store visibility.

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Key Skills & Competencies:

• Strong leadership and communication skills.
• Retail acumen with a focus on customer experience.
• Understanding of local market dynamics.
• Proficiency in POS systems and basic Excel/reporting tools.
• Self-motivated with the ability to work independently.

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Qualifications & Experience:

• Graduate in any discipline.
• 2-4 years of experience in apparel or retail store operations.
• Experience in managing a single-brand apparel store is preferred.

Job Types: Full-time, Permanent

Pay: Up to ₹30,000.00 per month

Benefits:

• Flexible schedule

Schedule:

• Day shift

Supplemental Pay:

• Commission pay

Ability to commute/relocate:

• Sikandrabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Retail: 2 years (Preferred)

Work Location: In person