Retail Merchandiser

Role Overview: As a Brand-Centric Retail Merchandiser for the cosmetics brand, your primary role is to elevate brand presence at retail touchpoints through impactful visual merchandising, promotions, and consumer engagement. You will drive brand consistency, sales, and consumer loyalty across your territory. Key Responsibilities: - Design and implement brand-compliant displays, point-of-sale materials, signage, and in-store branding assets. - Ensure planogram accuracy, visual continuity, and consistency of brand elements across counters. - Refresh displays frequently to support seasonal themes, launches, and marketing campaigns. - Lead execution of promotional campaigns (e.g., new launches, limited editions, festive offers) at retail outlets. - Coordinate with marketing and in-store teams to manage promotional calendar, material logistics, and rollout schedules. - Actively engage with store teams to build brand awareness, brief staff on brand story, product benefits, hero SKUs, and promotional messaging. - Conduct regular store visits, capture qualitative + quantitative data with photos, display audits, and competitor activity reviews. - Coordinate closely with marketing, supply chain, and sales teams to forecast materials, replenishments, and promos. - Provide feedback on consumer reactions, emerging trends, and impactful in-store activations to inform broader brand strategy. Qualification Required: - Proven expertise in brand-focused visual merchandising & promotional rollout. - Creative visual sense with meticulous attention to brand standards. - Excellent communication and in-store influencer ability. - Strong project management and organizational skills. - Data-driven mindset; proficient with Excel, reporting tools, and photography. - Willingness to travel frequently within assigned region/territory.,