Retail Marketing Manager ( Digital Marketing)

Company Description

Jain Amar House of Fashion is a leading fast-fashion conglomerate in India that offers the latest international fashion trends for men and women. Founded in 1939, Jain Amar has a strong presence in fashion retail, garment manufacturing, warehousing, and logistics. With brands like Madame, Camla Barcelona, and Msecret, the company reaches over 300,000 customers weekly through 150 exclusive brand outlets, 500 large format stores, and its online store, www.glamly.com.

JD

Ø Strategizing and executing multimedia brand marketing campaigns across platforms.

Ø In-store communication and collateral development, production quality and dispatch.

Ø Vendor management - maintaining a vendor database, negotiating rates, executing marketing collaterals.

Ø Executing mall activations, promotions with the sole purpose of getting footfall into the stores.

Ø Work closely with the Retail operations team & store managers for smooth execution of store launches.

Ø VM support in printing and dispatch of store marketing collaterals so that each store receives timely communication

Ø New customer acquisition through various collaborations and Mall activation

Ø Setting campaigns with the CRM agency & ensuring reporting is on time.

Ø Planning and executing end to end store launches and doing meet and greet events from time to time.

Ø Getting like-minded brand to cross collaborate and leverage on their database to create bigger pool of customers.

Ø Influencer activations- promoting In-store collection and offers from time to time via blogger collaboration.

Ø New Stores Launches – Creating brand noise for store opening, working closely with Mall marketing team.

Ø Maintaining Marketing spend tracker – analyse and present the ROI on monthly basis in form of customer acquisition and revenue generated.

• Creative direction on all aspects of