Regional Sales Manager

Location:

Department:

Job Summary:

Regional Sales Manager

Key Responsibilities:

• Sales Leadership & Execution:

• Drive monthly, quarterly, and annual sales targets across territories.
  
• Lead a team of Executives and ensure performance through reviews, training, and mentoring.
  
• Strategize and execute regional sales plans aligned with company goals.
  

• Channel Partner Management:

• Appoint, develop, and manage a network of dealers, distributors, and resellers across assigned states.
  
• Monitor stock levels, order flow, and working capital hygiene at channel partner level.
  
• Ensure channel partners are trained and aligned with Ice-boys product knowledge and brand standards.
  

• Market Expansion & Intelligence:

• Identify growth opportunities in untapped cities or verticals (HORECA, QSRs, Cold Chains, etc.).
  
• Gather and report market intelligence, competition benchmarking, and pricing trends.
  
• Support marketing activations, trade shows, and dealer events regionally.
  

• Customer Relationship Management:

• Build and nurture relationships with key B2B clients including QSR chains, hotels, food service providers, and institutional buyers.
  
• Handle escalations and ensure high customer satisfaction levels.
  
• Coordinate with service and operations teams to ensure timely installation and support.
  

• Reporting & Compliance:

• Maintain accurate records of sales activities, forecasts, and MIS reports.
  
• Ensure credit policies, commercial terms, and company guidelines are followed by field teams and partners.
  

Qualifications & Experience:

• Graduate/Postgraduate in Business, Marketing, or related field.
  

• 8-12 years

  of experience in B2B sales with

  at least 3-5 years in a regional managerial role

  .
• Industry experience in

  commercial refrigeration, kitchen equipment, appliances, or industrial products

  preferred.
• Strong experience in

  channel development and regional sales operations

  .
• Proven team leadership skills with ability to motivate and drive distributed teams.
  
• Excellent interpersonal, negotiation, and decision-making abilities.
  
• Willingness to travel extensively across the assigned region.
  

Key Competencies:

• Strategic planning and execution
  
• Channel partner development
  
• Sales forecasting and analytics
  
• Team building and leadership
  
• Customer-centric approach
  
• Territory management