Regional Sales Manager - HoReCa

Role & responsibilities

• Drive new account acquisition by generating outbound B2B leads across Hotels, Restaurants, Cafs, Caterers, Corporates, and Airline Catering companies.
• Manage and grow existing key accounts, increasing revenue through strong relationship-building and cross-selling.
• Work closely with distributors to strengthen our HoReCa supply chain and expand coverage.
• Identify and develop marketing initiatives to drive institutional sales and enhance brand presence.
• Build and manage a robust sales pipeline, ensuring consistent growth in business opportunities.
• Track competitor activities, identify opportunities for new product development (NPD), and work with management to implement winning strategies.
• Prepare and present detailed reports for monthly sales reviews with management.

Preferred candidate profile

• Proven track record in HoReCa sales, with strong knowledge of buying behavior across restaurants, hotels, caterers, QSRs, and cloud kitchens.
• Deep understanding of processed / ready-to-eat meat products and the value chain in institutional sales.
• Existing network of decision-makers (purchase heads, F&B directors, chefs, procurement managers) in the hospitality industry.
• Strong negotiation skills with experience in closing large contracts and onboarding premium clients (hotel chains, major restaurants, catering firms).
• Ability to build trust and long-term relationships with chefs and foodservice professionals.
• Highly driven, aggressive in acquiring new business, not just maintaining accounts.
• Analytical mindset to evaluate market trends, competitor activity, and create actionable sales strategies.

Minimum 5 years of experience in HoReCa sales in the processed meat / RTE industry

Why Join Us?

• Opportunity to lead sales growth across some of the biggest HoReCa and institutional clients in the country.
• Be part of a high-performance culture where your results directly impact the brands expansion.
• Attractive performance-linked incentives in addition to fixed compensation.