Regional Sales Manager/ Area Sales Manager

Role & responsibilities

1. Sales & Revenue Growth:

• Achieve regional sales targets (volume and value) as per business plan.
  
• Drive new product launches and promotions to maximize market share.
  
• Monitor and analyze sales performance by channel, product category, and territory.
  

2. Team Leadership & Development:

• Lead, mentor, and motivate Area Sales Managers (ASMs) and Sales Executives.
  
• Set individual targets and ensure effective field execution.
  
• Conduct regular training on product knowledge, sales techniques, and merchandising.
  

3. Channel Management:

• Manage and expand the

  distribution network

  distributors, stockists, and retailers.
• Strengthen presence in

  modern trade, salons, and beauty retail chains

  .
• Ensure proper inventory levels and timely stock replenishment.
  
• Negotiate terms with key accounts and ensure compliance with company policies.
  

4. Market Development & Branding:

• Identify new business opportunities, markets, and partnerships.
  
• Work closely with marketing teams to implement

  regional promotions, influencer activities, and beauty events.

• Monitor competitor activities, pricing, and market trends in cosmetics and skincare.
  

5. Reporting & Coordination:

• Submit periodic sales reports, market feedback, and forecasts to senior management.
  
• Coordinate with supply chain, marketing, and finance teams for smooth operations.
  
• Ensure adherence to company policies, systems, and brand guidelines.
  

Required Skills & Competencies:

• Strong knowledge of

  cosmetic, beauty, and personal care markets.

• Excellent

  sales planning, negotiation, and leadership skills.

• Good understanding of

  distribution management

  and retail dynamics.
• Strong

  communication and interpersonal skills

  with the ability to influence stakeholders.
• Analytical mindset with proficiency in

  MS Excel, PowerPoint, and CRM tools.