Regional Marketing Head - Hyderabad

The Regional Marketing Head supporting as University Representative will lead the development and execution of strategic marketing initiatives and student recruitment efforts within a specified region. Acting as the face of the university in the region, this role requires a blend of strategic marketing acumen, relationship management, and regional expertise to drive enrollment growth and strengthen the university’s brand presence.

Key Responsibilities:

Marketing & Branding

Develop and implement localized marketing strategies to promote the university’s programs and values.

Conduct market research to understand regional trends, student preferences, and competitor activities.

Organize and participate in education fairs, webinars, high school visits, and career events.

Plan and execute digital marketing campaigns targeting prospective students in the region.

Monitor and report on campaign effectiveness using KPIs and analytics tools.

Student Recruitment

Represent the university at regional recruitment events, partner school meetings, and conferences.

Collaborate with academic departments and admissions to support application processing and conversion.

Provide counseling and accurate information to prospective students and parents.

Develop and maintain relationships with local schools, colleges, and recruitment agents.

Partnership Management

Maintain regular communication with key partners to support joint marketing initiatives and referral pipelines.