Regional Manager- Agency Sales

Job Summary-:

The Regional Manager Agency Business is responsible for driving sales performance and business growth across a defined geographic region. The role involves managing agency channels, developing new agency partners, Supervising and Mentoring Branch Managers, mentoring front-line sales managers, and ensuring operational efficiency and client satisfaction in line with organizational goals. The position is critical for building a high-performing distribution network, expanding market share, and maintaining compliance with regulatory requirements.

Key Responsibilities

1. Sales & Business Development

- Drive region-level sales targets through agency partners and development managers.

- Identify opportunities to expand business through new agency channels.

- Develop and implement sales strategies to increase market penetration and profitability.

2. Agency Network Management

- Recruit, train, and retain high-performing agency partners and development officers.

- Support agency leaders in building their teams and achieving productivity benchmarks.

- Conduct regular performance reviews and implement corrective measures where necessary.

3. Leadership & Team Management

- Lead and manage a team of Branch Managers, Agency Development Managers (ADMs), and Business Development Executives (BDEs).

- Coach and mentor team members to enhance sales skills and business acumen.

- Foster a high-performance culture through ongoing training, motivation, and performance management.

4. Operational & Regulatory Compliance

- Ensure adherence to internal processes, company policies, and regulatory guidelines (e.g., IRDAI).

- Manage audits and ensure all records and documentation are maintained accurately.

- Monitor risk and implement controls to ensure business quality and persistency.

Updated on August 28 2025

5. Market Intelligence & Reporting

- Conduct regular market analysis to understand competitor activities, customer trends, and local dynamics.

- Provide timely and accurate reports on performance metrics, forecasts, and market insights to senior management.

Key Skills and Competencies-:

-Strong understanding of insurance distribution models, particularly agency channel.

-Proven leadership and team management skills.

-Excellent communication, negotiation, and interpersonal skills.

-Analytical mindset with the ability to interpret performance data.

-Strategic thinking and execution capability.

Qualifications

-Bachelors degree (mandatory); MBA or relevant postgraduate qualification preferred.

Experience:

-812 years of experience in insurance sales and distribution, with at least 35 years in a managerial or regional leadership role.