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Description About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact The Regional Lead - Non-Biddable is a critical leadership role responsible for overseeing the strategic media planning, execution, and optimization of non-biddable media campaigns across the West region. This role requires a seasoned media professional with extensive experience in traditional as well as digital media channels, a strong understanding of integrated media strategies, and a proven track record of driving client success. The Regional Lead will collaborate closely with GroupM client teams, the media investment team, and internal stakeholders to ensure campaigns are aligned with client objectives, delivered efficiently, and optimized for maximum impact. They will also play a key role in new business pitches and contribute to the development of innovative media solutions. Reporting of the role This role reporting into the National Head, Non-Biddable, Nexus India 3 best things about the job: Shape and manage a team of dynamic media specialists working with top regional brands. Lead a proven, high-performance team with strong support and development opportunities within GroupM India. Demonstrate thought leadership, contribute to automation and team building, and set benchmarks for efficiency. Responsibilities of the role: Regional Leadership: Lead and manage a team of media planners and implementers across the west region, providing guidance, mentorship, and performance management. Foster a collaborative and high-performing team environment, encouraging innovation and knowledge sharing. Ensure consistent application of best practices and adherence to company standards across all regional campaigns. Act as a point of escalation for complex media planning and implementation challenges. Integrated Media Planning & Implementation: Lead the development and execution of integrated media plans across non-biddable channels (e.g., TV, Radio, Print, Digital) that align with client objectives and target audiences. Oversee the implementation of media plans, ensuring accurate execution, timely delivery, and adherence to budget. Collaborate with cross-functional teams to develop holistic media planning strategies. Stay abreast of industry trends and emerging media opportunities, proactively identifying innovative solutions for clients. Collaboration with GroupM Client Teams & Media Investment: Work closely with GroupM client teams to understand client needs, develop strategic recommendations, and present media plans. Partner with the media investment team to negotiate favorable rates and secure optimal media placements. Ensure seamless communication and collaboration between client teams, the media investment team, and internal stakeholders. Efficiency & Optimization: Drive efficiency in media planning and implementation processes, identifying opportunities for automation and streamlining workflows. Develop and implement optimization strategies to improve campaign performance and maximize ROI. Analyze campaign data and provide actionable insights to clients and internal teams. Implement and oversee the use of media planning tools and technologies to enhance efficiency and accuracy. New Business Development: Support new business pitches by developing compelling media strategies and presentations. Contribute to the development of innovative media solutions that differentiate the company from competitors. Participate in client meetings and presentations to showcase the companys expertise and capabilities. Budget Management: Oversee the management of media budgets, ensuring accurate tracking and reporting. Identify opportunities to optimize media spend and improve ROI. Ensure compliance with financial regulations and company policies. Skills and Experience Deep understanding of media planning principles, strategies, and best practices across non-biddable channels. Proven ability to lead, motivate, and develop a high-performing team. Ability to effectively communicate complex information to clients and internal stakeholders. Ability to analyze data, identify trends, and develop actionable insights. Experience using media planning software, ad serving platforms, and analytics tools. Ability to negotiate favorable rates and secure optimal media placements. Familiarity with the media landscape, regulations, and cultural nuances of the region. Eagerness to embrace new technologies and automation tools to improve efficiency and effectiveness. Proven ability to build and maintain strong relationships with clients and internal stakeholders 15+ years of relevant experience in media planning and implementation, with a focus on non-biddable channels. Master s or Bachelors degree in Marketing, Advertising, Communications, or a related field. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when were together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice ( https: / / www.wppmedia.com / pages / privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
