Real Estate Sales Manager

Sales Strategy & Targets

• Define sales goals and quotas for projects/towers within the township.
• Develop and execute sales plans monthly, quarterly, annual — to meet revenue targets.
• Monitor sales metrics; forecast and track performance against targets.

Marketing Strategy & Branding

• Plan marketing & promotional campaigns (online + offline) to generate leads and build the township’s brand.
• Oversee advertising, public relations, digital marketing, content, events.
• Undertake market research and competitor analysis to refine positioning.

Lead Management & Conversion

• Build and manage a lead pipeline; ensure leads are followed up and converted efficiently.
• Align marketing and sales efforts to improve lead quality and conversion rate.
• Manage CRM systems, ensure data accuracy, track customer journey.

Customer & Channel Management

• Manage relationships with prospective customers, investors, brokers, and partners.
• Develop channel / broker networks; incentivize them; monitor their performance.
• Liaise with customers through site visits, negotiations, resolving issues.

Team Leadership & Development

• Lead, train, coach, and motivate the sales & marketing team.
• Set KPIs, conduct performance reviews, implement improvement actions.
• Recruit staffing as needed; ensure proper team structure and roles.

Financials & Budgets

• Prepare & manage budgets for sales & marketing activities; ensure ROI is tracked.
• Manage pricing, offers, discounts, payment plans in coordination with finance.
• Ensure timely collection of dues, coordinate with legal / finance for contract documentation.

Regulatory & Compliance

• Ensure compliance with RERA, local municipal authorities, land approvals, environmental regulations etc.
• Oversee legalities in sales contracts, documentation.

Reporting & Analytics

• Prepare regular reports: sales forecasts, marketing campaign performance, pipeline status, churn, etc.
• Use data to inform strategy adjustments.
• Monitor market trends, demographics, customer feedback.