Real Estate Digital Marketing Manager

10 years

0 Lacs

Posted:4 days ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Real Estate Digital Marketing Manager

Experience Required: 10+ Years (Only in Real Estate Industry)
Location: Gachibowli, Hyderabad

About the Role:

We are looking for a highly experienced Real Estate Digital Marketing Manager with a strong track record of driving digital growth, generating high-quality leads, and managing end-to-end real estate marketing strategies. The ideal candidate must have 10+ years of experience exclusively in the real estate sector, with deep knowledge of property marketing, customer acquisition, and brand positioning.

Key Responsibilities:

* Develop and execute ROI-driven digital marketing strategies for residential and commercial real estate projects.
* Plan and manage campaigns across platforms such as Google Ads, Meta Ads, YouTube, LinkedIn, and property portals.* Lead performance marketing initiatives to generate high-intent real estate leads.* Optimize website performance, landing pages, and conversion funnels.* Oversee SEO, SEM, content marketing, influencer marketing, and remarketing strategies.* Manage CRM automation, drip campaigns, email & WhatsApp marketing workflows.* Coordinate with sales teams to ensure marketing-generated leads convert into site visits & closures.* Analyze metrics, prepare weekly/monthly performance reports, and recommend improvements.* Plan creative content for ads, social media, reels, blogs, and property launches.* Monitor competitor marketing activities and market trends in the real estate sector.* Manage digital marketing budgets efficiently and ensure maximum campaign ROI.* Collaborate with design, tech, and content teams for campaign execution.

Required Skills & Qualifications:

-> 10+ years of experience exclusively in Real Estate Digital Marketing (mandatory)
-> Strong knowledge of real estate buyer behavior, lead funnels, and site-visit

conversion strategies
-> Expertise in Google Ads, Meta Ads, SEO, SEM, and marketing automation tools
-> Hands-on experience with property portals like 99acres, MagicBricks, Housing, NoBroker, etc.-> Strong analytical and reporting skills-> Ability to manage large budgets & multi-channel campaigns-> Excellent communication, leadership, and team management abilities-> Creative mindset with strong understanding of real estate branding & positioning

Education:

Bachelor’s degree or MBA in Marketing, Digital Marketing, or related field (preferred)

What We Offer:

-> Competitive salary package
-> Opportunity to lead digital strategy for top real estate projects-> Professional growth in a dynamic, fast-paced environment-> Collaborative work culture and leadership-driven role

Job Type: Full-time

Work Location: In person

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