Publisher Executive (Supply Partnerships)

Build and grow relationships with affiliates, SDK networks, OEM partners, content apps, and sub-publishers to scale quality CPI/CPA supply. Balance hunting new partners with nurturing active ones.

Responsibilities:

• Hunt & Onboard:

  Identify, evaluate, and onboard new publishers; finalize basic commercials (payouts, caps, credit cycles) and agreements/IOs.

• Partner Management:

  Run regular check-ins (email/WhatsApp/LinkedIn), share creatives/requirements, handle day-to-day queries, and resolve escalations quickly.

• Grow Supply:

  Reactivate dormant partners, test new geos/placements, and lift caps based on performance.

• Fit & Testing:

  Match partner inventory to campaign needs; propose test plans and track early results with Media Ops.

• Coordination:

  Work closely with Media Ops for clean setups (links, postbacks, macros) and with Product/Marketing for simple partner updates or collateral.

• Reporting:

  Maintain clean Sheets/CRM notes; track partner growth, retention, and satisfaction

Key Requirements:

• 1-3 years in affiliate/supply partnerships / publisher development at a performance network or app UA company.
• Working understanding of CPI/CPA models, basic tracking (S2S postbacks/macros), and MMP basics (AppsFlyer/Adjust/Branch).
• Strong relationship-building and communication skills; fast, professional responses.
• Proficiency in Google Sheets/Excel (pivots, lookups) and Docs/Slides; comfort with CRM.

Nice to Have:

• Existing contacts across India/SEA/MENA (affiliates, SDK/OEM).
• Awareness of fraud/red flags (CTIT anomalies, emulator/device farm signals).
• Basic SQL/BI exposure (not mandatory).

How Success is Measured:

• New partners onboarded / month
• Active partner retention & cap fill
• Revenue / margin from portfolio