Public Relations Specialist

To plan, implement, and manage all public relations, media communication, and stakeholder engagement activities that enhance the companys reputation as a leader in sustainable waste management and environmental engineering solutions in India.

The role ensures transparent communication with media, government agencies, industry partners, and the public — aligning with the company’s ESG, CSR, and brand objectives.

Key Responsibilities

1. Media Relations & Corporate Image

• Develop and maintain relationships with

  local, national, and trade media

  covering environment, infrastructure, and sustainability sectors.
• Draft and distribute

  press releases, feature stories, and media kits

  on new projects, milestones, and achievements.
• Coordinate

  press conferences, site visits, and interviews

  with company spokespersons.
• Ensure

  positive media visibility

  and manage coverage related to tenders, contracts, and government partnerships.

2. Stakeholder & Government Communication

• Liaise with

  municipal corporations, pollution control boards, and environmental departments

  to share project updates and CSR initiatives.
• Draft official letters, communication notes, and presentations for

  government meetings, PPP tenders, and investor reviews

  .
• Support

  public outreach programs

  to educate citizens about scientific waste management and sustainability.

3. Branding & Public Awareness

• Plan and execute

  PR campaigns

  showcasing the company’s environmental impact, innovation, and community initiatives.
• Support

  CSR and sustainability communication

  , including preparation of annual ESG reports and case studies.
• Create

  content for brochures, newsletters, videos, and social media

  highlighting successful project implementations.

4. Crisis Communication

• Manage the company’s response to

  public complaints, environmental incidents, or media queries

  .
• Prepare

  crisis communication protocols

  and ensure consistent, accurate messaging.
• Monitor social media and news for

  reputation risks

  and initiate corrective actions.

5. Digital & Social Media Communication

• Manage official

  LinkedIn, X (Twitter), Instagram, and YouTube

  handles of the company.
• Coordinate with the marketing team to design

  digital content

  (posts, infographics, videos).
• Track

  engagement analytics

  and prepare monthly communication performance reports.

6. Internal & Investor Communication

• Prepare

  internal newsletters, success stories, and employee updates

  .
• Assist in

  investor communication

  , project fact sheets, and presentation decks.
• Support management during

  public events, exhibitions, and industry conferences

  .

Key Skills & Competencies

• Strong

  written and verbal communication

  in English (Tamil / Hindi proficiency an added advantage).
• Excellent

  media and public handling skills

  .
• Knowledge of

  waste management, recycling, ESG, and environmental engineering

  concepts.
• Strategic thinking, attention to detail, and crisis-management ability.
  
• Proficiency in

  MS Office, Canva, and social media management tools

  .
• Networking with

  environmental journalists, sustainability forums, and government communication officers

  .

Qualifications & Experience

• Graduate / Post-Graduate in

  Mass Communication, Journalism, Public Relations, Environmental Studies, or Business Administration

  .

• 3–8 years

  of experience in

  PR, Corporate Communications, or Media Relations

  , preferably in
• Environmental engineering
  
• Infrastructure / Waste management / EPC sectors
  
• Government or PPP-based projects
  

Performance Indicators (KPIs)

• Quality and frequency of positive media coverage.
  
• Improvement in brand perception and stakeholder engagement.
  
• Timely communication during project launches and crises.
  
• Growth of digital and social media presence.
  
• Accuracy and professionalism of all outgoing communication.