Public Relation Officer - PRO

Department

Job Overview

A Public Relations (PR) Officer plays a key role in managing an organization's public image, communication, and relationships with various stakeholders.

Key Responsibilities:

Spokesperson

• Brand Ambassador

  :

  Promote and protect the organization's reputation and brand identity.

• Crisis Manager

  :

  Handle negative publicity or crises, ensuring damage control and clear communication.

• Liaison

  :

  Bridge the gap between the organization, media, public, and other entities.

• Content Creator

  :

  Develop materials to inform, engage, and influence target audiences.

Media Relations

• Build and maintain relationships with journalists, editors, and media outlets.
• Draft and distribute press releases, media kits, and statements.
• Arrange interviews, press conferences, and media appearances.

Communication Strategy

• Plan and execute PR campaigns to promote the organizations goals, products, or services.
• Create consistent messaging aligned with the organizations mission and vision.

Content Development

• Write speeches, articles, newsletters, and social media posts.
• Produce promotional materials like brochures, videos, or reports.

Event Management

• Organize events such as product launches, press briefings, or community outreach programs.
• Coordinate logistics and ensure positive media coverage.

Reputation Management

• Monitor public perception and media coverage of the organization.
• Respond to inquiries, complaints, or misinformation promptly and professionally.

Crisis Communication

• Develop contingency plans for potential crises.
• Address emergencies with clear, timely, and accurate information to minimize reputational harm.

Stakeholder Engagement

• Communicate with employees, clients, investors, and the community to foster goodwill.
• Collaborate with internal teams (e.g., marketing, HR) to align messaging.

Research and Analysis

• Conduct market research or surveys to understand public opinion.
• Analyze PR campaign performance and adjust strategies as needed.

Qualifications

• A Master degree or Bachelors degree in Public Relations, Communications, Journalism, Marketing, English, Business Administration or Media Studies, or a related field is commonly required.
• Specialized certifications like the Accrediatation in Public Relations (APR)

• Entry-Level

  :

  1-2 years of experience in PR, media, marketing, or a related field (e.g., internships, freelance work, or roles like social media coordinator).

• Mid-Level

  :

  3-5 years of experience managing PR campaigns, media relations, or content creation.

• Senior-Level

  :

  5+ years, often including leadership roles, crisis management, or strategic planning experience.
• Experience with press release writing, event coordination, or media pitching is highly valued.

Skills Required:

• Excellent written and verbal communication skills.
• Strong interpersonal and networking abilities.
• Creativity and problem-solving skills.
• Knowledge of media platforms, social media trends, and digital tools.
• Ability to work under pressure and meet deadlines.
• Advanced skills in financial software and SAP, ERP systems, particularly Tally, and strong MS Excel skills.
• Excellent verbal and written communication abilities for effective collaboration and reporting.
• Familiarity with ISO 9001 and ISO 27001 standards.
• High accuracy in financial documentation and reporting.
• Communication Skills, Interpersonal Skills, Media Savvy, Creativity, Research and Analytical Skills, Time Management, Tech Proficiency