Promotions Producer

Promo Producer – CraftMyPlate

Location: Hyderabad

Department: Marketing & Creative

Role Type: Full-time/Onsite

Compensation - 3.6 - 8 LPA

About the Role

As a Promo Producer at CraftMyPlate, you will be responsible for conceptualizing, scripting, and producing short-form promotional content that showcases our catering offerings, customer stories, event experiences, menus, and app features. Your content will help drive brand awareness, app installs, and conversions across Hyderabad and future markets as we expand to major cities.

This role combines creativity, storytelling, and hands-on production skills. You will work closely with the marketing, design, and operations teams to bring our brand to life through compelling videos and digital promos.

Key Responsibilities

Content Conceptualization & Planning

• Develop creative ideas for promos, ads, reels, and food showcase videos.
• Understand customer segments, corporate, events, parties, family gatherings, and tailor concepts accordingly.
• Build content calendars aligned with campaign goals (app relaunch, festive menus, new features, corporate offers, etc.).

Video Production & Editing

• Script, storyboard and shoot promotional videos.
• Capture food visuals, event shots, kitchen BTS, customer testimonials, and hero product shots.
• Maintain a consistent visual style aligned with the CraftMyPlate brand.

Promotional Campaign Support

• Create video assets for performance marketing campaigns (Google, Meta, YouTube).
• Produce app walkthroughs and feature explainers for product launches.
• Build short, high-impact promos optimized for reels/shorts and ad formats.

On-Ground Coordination

• Work with kitchens, event teams, and delivery partners to film real orders, menus, and event setups.
• Manage logistics for shoots: locations, talent, props, lighting, equipment.

Post-Production & Delivery

• Deliver fast turnarounds on edits.
• Produce multiple versions of promos for different placements (15s, 30s, 6s bumpers).
• Create thumbnail concepts and captions when needed.

Required Skills

• Strong sense of visual storytelling for food & lifestyle content
• Ability to shoot using DSLR/mirrorless cameras
• Understanding of ad formats for Meta, Google, and YouTube
• Ability to work in a fast-paced environment with tight deadlines
• Creative thinking and trend awareness (Reels, Shorts, memes, transition
• Experience in food/beverage, hospitality, or consumer brands

Good to Have

• Familiarity with motion graphics/After Effects
• Ability to direct talent or customers during shoots
• Experience working with performance marketing teams

What Success Looks Like

• High-performing promo videos with strong engagement and conversions
• Consistent pipeline of content ready for ads and social
• Videos that clearly communicate CraftMyPlate’s value, bulk ordering, customization, convenience
• Smooth coordination with operations and marketing teams

Why Join CraftMyPlate?

You’ll be shaping the visual identity of a fast-growing catering brand that is redefining bulk food ordering for events, offices, and families. Your promos will directly impact brand visibility, app adoption, and customer trust.