Promotions Producer

As a Promo Producer at CraftMyPlate, your role involves conceptualizing, scripting, and producing short-form promotional content to showcase catering offerings, customer stories, event experiences, menus, and app features. Your creative ideas will help drive brand awareness, app installs, and conversions in Hyderabad and future markets. You will collaborate with marketing, design, and operations teams to create compelling videos and digital promos that bring the CraftMyPlate brand to life. **Key Responsibilities:** - Develop creative ideas for promos, ads, reels, and food showcase videos tailored to different customer segments and occasions. - Build content calendars aligned with campaign goals such as app relaunch, festive menus, and corporate offers. - Script, storyboard, and shoot promotional videos capturing food visuals, customer testimonials, and product shots. - Create video assets for performance marketing campaigns on platforms like Google, Meta, and YouTube. - Coordinate on-ground activities with kitchens, event teams, and delivery partners for real order shoots. - Deliver fast turnarounds on edits and produce multiple versions of promos for different placements. **Qualifications Required:** - Strong sense of visual storytelling for food & lifestyle content. - Proficiency in shooting with DSLR/mirrorless cameras. - Familiarity with ad formats for Meta, Google, and YouTube. - Ability to thrive in a fast-paced environment with tight deadlines. - Creative thinking, trend awareness, and experience in food/beverage, hospitality, or consumer brands. If you join CraftMyPlate, you will be shaping the visual identity of a rapidly growing catering brand that is revolutionizing bulk food ordering for various events and occasions. Your work will directly impact brand visibility, app adoption, and customer trust, leading to high-performing promo videos with strong engagement and conversions.,