Project Manager/Marketing Manager

Job Description

Role & responsibilities Role Overview: The Project Manager will be responsible for end-to-end program governance , execution oversight, and inter-departmental coordination. This role blends project management with marketing communications expertise to ensure successful implementation, stakeholder alignment, citizen engagement, and integrated service delivery. Key Responsibilities: Project Governance & Planning Lead the execution of the digital citizen engagement platform across digital, field, and communication channels. Develop and manage detailed roadmaps, timelines, and delivery workflows. Liaise with various internal departments, vendors, and partner agencies for seamless coordination. Team Management Supervise a cross-functional team (1012 members), including Registration Manager, Content Manager, Data Analyst, Social Media Executive, Helpdesk Lead, and Merchant Sourcing Manager. Allocate tasks, drive ownership, and ensure productive collaboration across teams. Marketing & Communication Strategy Oversee campaign planning, digital outreach, SMS/WhatsApp communications, citizen awareness drives, and creative content development. Ensure citizen-first messaging in Marathi, Hindi, and English for effective localization. Analytics & Performance Monitoring Define KPIs for platform adoption, app downloads, registrations, grievance redressal, and campaign performance. Monitor dashboards and MIS reports to inform decision-making and performance reviews. Stakeholder & Departmental Coordination Act as the nodal point for field offices, IT partners, outreach agencies, and communication vendors. Support internal digital adoption through staff training and cross-departmental orientation. Innovation & Service Design Identify and recommend new digital services, engagement models, and citizen-experience enhancements for future platform iterations. Qualifications & Experience: Minimum 7–10 years of experience in project management, preferably in e-governance, digital citizen platforms, or smart city/public sector initiatives. Strong background in marketing communications, digital campaigns, or public-facing platforms. Experience in managing cross-functional teams and coordinating with multiple stakeholders. Previous experience working with government departments, urban bodies, or social impact projects is preferred. Skills Required: Proficiency in project planning and workflow tools Excellent communication skills (written and verbal) in English, Marathi, and/or Hindi Strong understanding of digital campaigns, citizen engagement strategies, and community behavior Familiarity with mobile/web development cycles and analytics frameworks Stakeholder management, conflict resolution, and team leadership Analytical thinking and data-driven decision-making