Project Manager/Marketing Manager

Role & responsibilities

Role Overview:

end-to-end program governance

Key Responsibilities:

Project Governance & Planning

• Lead the execution of the digital citizen engagement platform across digital, field, and communication channels.
• Develop and manage detailed roadmaps, timelines, and delivery workflows.
• Liaise with various internal departments, vendors, and partner agencies for seamless coordination.

Team Management

• Supervise a cross-functional team (1012 members), including Registration Manager, Content Manager, Data Analyst, Social Media Executive, Helpdesk Lead, and Merchant Sourcing Manager.
• Allocate tasks, drive ownership, and ensure productive collaboration across teams.

Marketing & Communication Strategy

• Oversee campaign planning, digital outreach, SMS/WhatsApp communications, citizen awareness drives, and creative content development.
• Ensure citizen-first messaging in Marathi, Hindi, and English for effective localization.

Analytics & Performance Monitoring

• Define KPIs for platform adoption, app downloads, registrations, grievance redressal, and campaign performance.
• Monitor dashboards and MIS reports to inform decision-making and performance reviews.

Stakeholder & Departmental Coordination

• Act as the nodal point for field offices, IT partners, outreach agencies, and communication vendors.
• Support internal digital adoption through staff training and cross-departmental orientation.

Innovation & Service Design

• Identify and recommend new digital services, engagement models, and citizen-experience enhancements for future platform iterations.

Qualifications & Experience:

• Minimum 7–10 years of experience in project management, preferably in e-governance, digital citizen platforms, or smart city/public sector initiatives.
• Strong background in marketing communications, digital campaigns, or public-facing platforms.
• Experience in managing cross-functional teams and coordinating with multiple stakeholders.
• Previous experience working with government departments, urban bodies, or social impact projects is preferred.

Skills Required:

• Proficiency in project planning and workflow tools
• Excellent communication skills (written and verbal) in English, Marathi, and/or Hindi
• Strong understanding of digital campaigns, citizen engagement strategies, and community behavior
• Familiarity with mobile/web development cycles and analytics frameworks
• Stakeholder management, conflict resolution, and team leadership
• Analytical thinking and data-driven decision-making