Project Manager / Business Analyst - Digital Marketing

Job Summary:As a Digital Marketing Manager, you will be responsible for developing and implementing effective digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a solid understanding of digital marketing techniques and a proven track record of successful campaign management.

Responsibilities:

• Develop and execute comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Drive website traffic and engagement through effective search engine optimization (SEO) strategies, keyword research, and on-page optimization techniques.
• Manage and optimize paid advertising campaigns, including Google Ads, social media ads, and display advertising, to maximize ROI and reach target audiences.
• Monitor and analyze campaign performance metrics, such as website traffic, conversion rates, and customer engagement, to identify areas for improvement and optimize marketing efforts.
• Collaborate with cross-functional teams, including design, content, and development, to create compelling and engaging digital assets.
• Stay up-to-date with industry trends and emerging digital marketing technologies to ensure our strategies are innovative and effective.
• Provide regular reports and insights on digital marketing campaign performance to stakeholders and management.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• 4-5 years of hands-on experience in digital marketing, preferably in a fast-paced and results-driven environment.
• Proven expertise in managing and optimizing digital marketing campaigns across multiple channels.
• Strong knowledge of SEO best practices and experience with tools like Google Analytics, Google Ads, and keyword research tools.
• Proficiency in social media platforms and advertising tools.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Strong project management skills with the ability to multitask and meet deadlines.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid time off

Application Question(s):

• How many years of experience do you have in Project Management/ Business Analyst?
• Can you tell us your Notice Period?
• What is your Current and Expected CTC?

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person