Project Lead- Sports (South Asia)

Position Summary:

The Project Lead -Sport Engagement (South Asia) will be responsible for close collaboration with national and regional sports associations, professional teams and leagues, sports marketing agencies, and other key stakeholders to develop and implement targeted strategies that enhance Deakin Universitys visibility and influence in the sector. A core objective of this role is to lead and execute student recruitment initiatives for Deakins sport courses, positioning the Universitys academic offerings as the preferred choice for current and aspiring sports professionals. In doing so, the role will also contribute meaningfully to the capacity-building and professionalisation of the Indian sports industry.

Key Responsibilities:

Brand Strategy Development, Implementation & Engagement

Collaborate with stakeholders to design and execute a comprehensive sports engagement strategy aligned with Deakins organisational goals and objectives. Develop and implement innovative initiatives to drive meaningful participation, strengthen strategic networks, and enhance Deakin’s visibility and brand presence across the Indian sports ecosystem.

Develop B2B & B2C Network

Build and maintain strong networks with athletes, influencers, sports industry professionals, agencies, media, federations, and local authorities in India. Manage the end-to-end lifecycle of partnerships, including onboarding, contract negotiation, activation, and ongoing relationship management. Represent Deakin at national sports programs, events, and relevant industry forums.

Student Recruitment & Promotion

Lead marketing and recruitment initiatives for Deakin’s sports-related courses. Plan and execute events, workshops, and promotional activities across schools, institutions, and academies to increase awareness of Deakin’s offerings. Support the university’s broader student recruitment and brand visibility goals in alignment with international marketing strategies.

Key Qualifications:

• Bachelor’s or master’s degree in Sports Management, Marketing, or a related discipline (preferred).
• Up to 5 years of relevant experience in sports marketing, brand engagement and management
• Strong understanding of the sports industry in India.
• Excellent communication and interpersonal skills, with the ability to influence and build rapport with diverse stakeholders.
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Creative thinking and problem-solving abilities, with a passion for sport and innovation.
• Proficiency in data analysis tools and engagement metrics to assess initiative effectiveness.
• Flexibility to work evenings and weekends and travel as required for events and campaigns.