Programmatic Advertising, Centre of Excellence (Manager/ Senior Associate)

The short version:

What this role is about:

Who we’re looking for:

Why you should apply:

About us:

We’re backed by a number of eminent investors, including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

The detailed version of the role:

Kraftshala runs India’s largest marketing program (in terms of placements), called the Marketing Launchpad. This is a 100% live, job-linked program which serves as a talent pipeline for agencies (eg. Publicis, Dentsu, IPG, Hiveminds), etc, as well as brands like Nestlé, Nykaa, Google, Lenskart, Zomato, and 500+ other companies.

Unlike conventional programs, Kraftshala rapidly changes its curriculum, in some cases every month. For example: think about how privacy regulations and the deprecation of cookies have reshaped targeting, how retail media and CTV have become central to programmatic strategies, and how automation and AI-driven bidding have transformed campaign optimization.

As the Programmatic Centre for Excellence, you are responsible for ensuring our programs are always at the cutting edge, such that our students are able to add value to our recruiting partners from Day 1.

This includes:

• Developing Academic Content:

  Combining insights from your experience, plus conversations from Programmatic leaders in India, to create simplified frameworks for professionals and students. You would be asked to experiment with new tools, platforms, etc, to help our training programs stay up-to-date.

• Consulting:

  You will be consulting students on programmatic projects with our partnering brands. The goal is to ensure that the students deliver great results in their projects because that's how companies recruiting know they are ready.

• Upgrading Training design:

  Using instruction design principles and tech to upgrade students’ projects, engagements, and assessments, as well as create successful playbooks.

• Leading External Experts:

  Managing output of 4-6 Programmatic experts in your team who take regular sessions, project feedback discussions, and interviews. These experts work part-time with us and will report to you. Your job would be to select, audit, coach, and support them in the best way possible.

• Training:

  You will also be taking regular sessions for small and large groups on a variety of programmatic advertising topics

• Analysing outcome metrics:

  Leverage data on how our students are performing during placements and in the early part of their job to figure out and plug training/ admission gaps.

• Innovation:

  You’ll also be involved in building new propositions/products by creating and evaluating concepts as Kraftshala expands to different audiences.

• (Optional) Social Media Impact:

  We are going to create a lot of learning content on social media platforms. If you are interested in this piece, we are happy to bring you in on the project.

To summarize:

The learnings that you’ll get through training, speaking to experts on the one hand, and simplifying concepts for beginners on the other hand, will enable you to consult on running better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional.

Must-Have Skills:

We have 2 positions available, one at a manager/ senior manager level, and another at a senior associate level.

• 3-8 years of experience handling Programmatic Media for the leading brands. (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for).
• A good hold over Google Ads, DV360, CM360, GA4 and SA360
• Ability to simplify complex ideas and communicate their essence to new audiences
• A willingness to add value to every partner you come across
• A structured, data-driven, user-centric approach to problem-solving

Good-To-Haves:

• It is an added benefit if you have worked with brands from multiple categories
• Good hold over Tradedesk

Selection Process:

Each conversation with us will last about 30-60 minutes and will allow us to get to know each other well. This will be a mix of online and offline interactions.

• Setting Expectations:

  This will be a call to understand your profile briefly and share the details of the selection process.

• Conversation 1:

  This will be a conversation with our Co-Founder & Head, Centre of Excellence, wherein you can expect to be evaluated on the competencies needed for the job.

• Technical Exercise:

  This is a specific assessment designed to evaluate your fit for this role

• Conversation 2:

  This will be a detailed assessment review conversation to go over your submission for the technical exercise.

• Conversation 3:

  A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.

• Extending an offer:

  If all goes well, we will extend an offer that will mention the relevant details.

Location:

Delhi/ Gurgaon