Product Trend & Content Curation Lead (Gifting) | SaaS Startup | Creative Head

We’re Hiring – Creative Head (Product Trends & Content) | SaaS Startup – Airawath

Location:

AI-powered SaaS gifting platform

Creative Head – Product Trend & Content Curation

You’ll define how Airawath looks, feels, and communicates — from discovering trending products to crafting content that moves people.

If you love products, psychology, and creative storytelling — and want to lead from the front in a growing startup — this is your chance.

What You’ll Do

• Lead Airawath’s

  creative direction

  — shaping brand tone, storytelling style, and visual personality across all channels.
• Scout trending, viral, and gift-worthy products daily via

  Amazon Movers & Shakers, TikTok Creative Center, Trend Hunter

  , and

  Google Trends

  .
• Evaluate each product for

  giftability, novelty, and emotional appeal

  , and map the right audience, persona, and occasion.
• Write

  compelling product blogs, stories, and captions

  that turn browsing into buying.
• Work closely with

  Product Managers and Digital Marketing teams

  to understand

  user psychology

  and craft content that drives engagement and conversions.
• Identify

  psychological triggers

  (joy, nostalgia, surprise, pride, belonging) that make products go viral — and use them in your campaigns.
• Guide

  video editors, designers, and copywriters

  to create cohesive, high-impact short-form and long-form content.
• Review analytics (CTR, engagement, conversions) and continuously evolve creative strategy.
• Maintain a

  weekly product trendboard

  and performance dashboard.
• (Future scope) Support

  Analytic Era’s operations

  and hiring content as we expand.

What We’re Looking For

• 3–6 years

  of experience in

  content creation, brand storytelling, or product marketing

  — ideally in a

  SaaS or product startup

  .
• Strong hands-on creative instincts — you can ideate, write, and direct content.
• Deep knowledge of

  consumer behavior and emotional marketing

  .
• Familiar with

  Amazon, TikTok, Instagram Reels, YouTube Shorts

  , and

  Google Trends

  .
• Analytical and data-aware — knows how to measure what’s resonating and why.
• Passion for

  gifting, products, lifestyle, and storytelling

  .
• Excellent communication and cross-functional collaboration skills.

• Degree in Psychology is a strong plus

  — understanding user emotions is key to this role.
• MBA/Bachelor’s in Marketing, Communications, or similar preferred.

Why Join Airawath

creative heartbeat

Your work will directly influence user engagement, brand partnerships, and revenue growth.

Apply / Refer:

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