Product Marketing Specialist

Job Description

We are looking for a skilled Product Marketer with expert-level proficiency in WebEngage/Clevertap or MoEngage to assist in developing, implementing, and optimizing marketing campaigns across various channels. The ideal candidate will have a strong understanding of marketing principles, excellent analytical skills, and the ability to collaborate effectively with cross-functional teams. Responsibilities Collaborate with the marketing team to develop campaign strategies that align with business objectives and the target audience. Utilize WebEngage/Clevertap or MoEngage platforms to create, manage, and optimize multi-channel marketing campaigns, including email, SMS, WhatsApp, push notifications, in-app messaging, and more. Conduct A/B testing to optimize campaign performance and drive continuous improvement. Monitor campaign metrics and analyze data to provide insights and recommendations for optimization. Work closely with creative and content teams to ensure messaging and creative assets are aligned with campaign objectives and brand guidelines. Stay updated on industry trends and best practices to continually enhance campaign performance and effectiveness. Assist in generating reports and presentations to communicate campaign results and insights to stakeholders. Requirements Bachelors degree in Marketing, Communications, or related field. 2+ years of experience in campaign management or digital marketing. Expert-level proficiency in WebEngage/Clevertap or MoEngage platforms. Strong analytical skills with the ability to interpret data and draw actionable insights. Excellent communication and collaboration skills. Detail-oriented with strong organizational and time management skills. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Knowledge of HTML/CSS and experience with email marketing platforms is a plus. Experience with app marketing is a plus. Benefits Competitive salary Best-in-class health insurance Attractive leave policy Professional development opportunities Collaborative and inclusive work environment If you are a proactive and results-driven individual with expertise in WebEngage/Clevertap or MoEngage, we encourage you to apply for this exciting opportunity. Join us in shaping the future of Loop and making a meaningful impact in the industry.