Product Marketing Manager (wires & Cables)

10 - 12 years

0 Lacs

Posted:1 day ago| Platform: Foundit logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

Company Description

Torrent Group is a diversified conglomerate with a presence in Pharmaceuticals, Power, Gas Distribution, and Cable Manufacturing, generating $4.5B in revenue and employing over 21,000 people across 40 countries. Torrent Electricals, a part of the Torrent Group, has been a leading power cable manufacturer since 1989, catering to both private and public sectors. Recently expanding into housing wires and Fast-Moving Electrical Goods (FMEG), Torrent Electricals focuses on delivering innovative and high-quality products that redefine industry standards.

Role Description

This is a full-time on-site role for a Product Marketing Manager, based in Ahmedabad. The Product Marketing Manager will be responsible for conducting market research, developing and executing go-to-market strategies for newly launched products, working closely with sales and product management teams, and formulating product marketing initiatives. This position also involves building data-driven market insights and coordinating cross-functional efforts to drive product success

.

Role & responsibilities

  • Market Research & Analysis

    : Conduct detailed market research to identify customer needs, industry trends, and competitor movements. Convert insights into actionable strategies.
  • Pricing Strategy:

    Develop and implement data drive pricing strategies to optimize profitability, market competitiveness and customer value alignment.
  • Product Roadmap, Product Positioning & Strategy

    : Define product value proposition, differentiation, and messaging in line with market demands and company goals.
  • Go-to-Market Execution

    : Plan and execute product launches, promotional activities, and marketing campaigns. Ensure timely and impactful rollouts with cross-functional alignment.
  • Scheme Management- Channel & Customer Engagement

    : Build strong engagement with distributors, retailers, and end customers. Drive channel marketing programs, trade schemes, exhibitions, and events.
  • Performance Tracking & Reporting

    : Track campaign performance, sales growth, and ROI. Share regular updates and recommendations with leadership.
  • Cross-functional Collaboration

    : Work closely with Sales, R&D, Quality, and Manufacturing teams to align marketing initiatives with business and product development plans

Qualifications:

  • 10+ years of experience in product marketing within the electrical/FMEG industry, particularly in switches and switchgear.

  • Demonstrated success in managing end-to-end marketing strategies and product launches.
  • Strong expertise in product development, market research, and Scheme management.
  • Excellent communication, analytical, and leadership skills with proficiency in marketing tools and techniques.
  • MBA/PGDM in Marketing; Engineering background preferred

Industry

  • Type: Electrical Equipment (wires & Cables Preferred)

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You