Job
Description
Growth Strategy Development : Define, build, and execute a comprehensive growth strategy to drive customer acquisition and engagement across various channels. Identify and prioritize growth opportunities, setting key performance indicators (KPIs) and establishing benchmarks. Data Analysis & Experimentation : Analyze user data and market trends to inform growth strategies and enhance customer insights. Design and execute A/B tests and other experimentation frameworks to optimize conversion rates and improve user experience. Monitor, measure, and report on the effectiveness of growth campaigns, adjusting strategies as needed based on insights. Cross-Functional Collaboration : Partner with Product, Marketing, Sales, and Customer Success teams to align growth objectives and ensure seamless execution. Collaborate with Product and Engineering teams to improve customer journey and develop features that drive growth. Work closely with the Marketing team to optimize campaigns and align messaging with growth objectives. Customer Lifecycle Management : Develop and execute customer retention strategies, focusing on increasing engagement, reducing churn, and maximizing lifetime value. Manage lead generation funnels and nurture campaigns to drive conversions and customer loyalty. Channel Optimization : Oversee and optimize various growth channels, including SEO, paid acquisition, email, content marketing, partnerships, and social media. Experiment with new and emerging platforms to identify untapped growth opportunities. Performance Tracking & Reporting : Track and report on key growth metrics, providing actionable insights to leadership and other stakeholders. Ensure accurate attribution of growth efforts to specific channels or initiatives. Revenue Targets Achieve revenue target. Requirements: Bachelor s degree/ Master s in Marketing, or a related field (MBA or equivalent experience preferred). 6+ years of experience in a growth, marketing, or product role preferably in SAAS companies, ideally in a startup or high-growth environment. Proficiency in analytics tools such as Google Analytics, Clearbit, Mixpanel, or Amplitude. Strong knowledge of SEO, SEM, paid social, and other growth marketing channels. Previous experience as a Team Lead. Excellent analytical, problem-solving, and project management skills. Ability to think strategically and execute tactically. Strong interpersonal and communication skills for cross-departmental collaboration.
