Job
Description
s: Develop, implement, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media. Conduct keyword research, competitor analysis, and ongoing bid management to optimize campaign performance. Analyze campaign data and create detailed performance reports to track metrics such as CTR, CPC, CPA, and overall ROI. Collaborate with the marketing and content teams to create compelling ad copy, landing pages, and visuals. Implement A/B testing strategies for ad creatives, landing pages, and targeting options. Monitor budget caps, impression share, and quality score to maximize campaign effectiveness. Stay up-to-date with the latest industry trends, algorithm updates, and new tools. Manage retargeting and display campaigns to improve brand visibility and conversions. Coordinate with internal stakeholders to ensure PPC strategies align with overall business goals. Requirements: Bachelor s degree in Marketing, Advertising, or a related field. 1-3 years of proven experience in managing PPC campaigns across multiple platforms. Proficiency in Google Ads, Bing Ads, Google Analytics , and other relevant tools. Strong analytical skills with the ability to interpret data and provide actionable insights. Experience with A/B testing and conversion rate optimization. Excellent communication and project management skills. Certification in Google Ads or other relevant PPC certifications is a plus. Experience in managing high-budget ad campaigns. Familiarity with social media ad platforms such as Facebook, Instagram, LinkedIn, etc. Knowledge of SEO and other digital marketing strategies. Ability to work in a fast-paced, collaborative environment.
