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The Estee Lauder Companies Inc.
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Product Marketing Executive

Product Marketing Executive

The Estee Lauder Companies Inc.

2 - 7 years

4 - 9 Lacs

Mumbai

Posted:1 day ago| Platform:

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Skills Required

Product launch Business analysis Competitive analysis Analytical Market intelligence Product marketing Marketing strategy Analytics Recruitment CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

Description

Support with the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions.

About Your Responsibilities

Innovate products and concepts that create new business opportunities
Execute innovative product development and pipeline strategy in support of brands strategic direction and priorities and informed by identification of recruitment and loyalty drivers
Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
Execute 18 month detailed calendar through product marketing and promotional programs, with a focus on fastgrowing categories and subcategories, hero products, and brandbuilding channels
Conduct research to build business case for Product Development and Concept Ideation briefs
Prepare Concept Development briefs Product strategy that drives business and reinforces brand equity
Collaborate in development of product marketing strategy including product architecture, product launch process and gotomarket strategy
Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition
Support midmanagement in quarterly report preparation
Contribute to recommendations to seize market based on analysis
Conduct ad hoc business analysis requests as needed
Launch plans that incorporate 360 elements
Execute timely digitalfirst launches focused on the consumer journey within designated budget and COG targets
Prepare creative briefs for all programs and launches and coordinate communication with Creative team
Responsible for performing competitive analysis to inform PD partners of competitive claims and identify areas of white space opportunities leading up to the discussions of claims priorities.
Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are
Explore the possibility of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
Remain relentlessly uptodate on emerging and future trends across all relevant industries to identify and grow business opportunities
Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach
Finance and Budget Management
Track and assign budget investment priorities based upon key departmental objectives
Demonstrates understanding of sales trends, category shifts, COGS changes, market intelligence and competitive activity across channels.
Leverage key insights gleaned from a refined analytics practice to inform decisions
Utilize analytics throughout function to accomplish strategic goals
Use data to inform decisionmaking for strategy development and adjustments as necessary
Track platform engagement and effectiveness through appropriate analytical tools

Qualifications

About You

Curative lens on what is innovative
Ability to analyze data and present findings to leaders
Forward-looking thinker
Trend-hunting mindset

Experiences You Have

2+ years related work experience and College Degree
Knowledge and experience with Excel, analytics, pivot tables, etc.
End-to-end beauty product launches
Innovation ideation and product development
Exposure to global strategic marketing plans for products and categories
Product brief development

How You Will be Successful

Strategic agility
Financial fluency
Disruptive mindset
Insights driven
Consumer-first
Change champion
Detail Oriented
Team Player
Strong project management skills

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