Product Marketing Executive

Brandintelle Services

2 - 3 years

4 - 8 Lacs

Mumbai

Posted:1 day ago| Platform:

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Skills Required

Content strategy Google Analytics Competitive analysis Product Marketing Executive SAAS Marketing campaigns Market research Digital marketing Product marketing Analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a dynamic and detail-oriented

Product Marketing Executive

to join our team. This role is key to ensuring product-market fit, driving demand, and enabling go-to-market success. You will work closely with product, sales, and customer success teams to define positioning, messaging, and competitive differentiation.

Key Responsibilities:

Develop product positioning and messaging that differentiates our products in the market.
Create and execute go-to-market (GTM) strategies for new product launches and feature updates.
Conduct market research, competitive analysis, and customer interviews to inform messaging and content strategy.
Collaborate with the sales team to create sales enablement tools (pitch decks, battle cards, product sheets).
Drive demand generation initiatives in collaboration with the digital marketing team.
Create high-quality product marketing content including website copy, case studies, whitepapers, email campaigns, and videos.
Track and measure the effectiveness of marketing campaigns and iterate based on data-driven insights.
Act as a product evangelist across all internal and external stakeholders.

Requirements:

2-3 years of experience in product marketing, preferably in a B2B SaaS environment.
Strong understanding of marketing principles, GTM strategies, and SaaS customer journeys.
Excellent written and verbal communication skills.
Proven ability to craft compelling messaging and content.
Familiarity with marketing tools like HubSpot, Google Analytics, SEMrush, LinkedIn Ads, etc.
Ability to work cross-functionally and manage multiple projects simultaneously.
Creative thinker with attention to detail and problem-solving skills.

Preferred Qualifications:

Bachelors degree in Marketing, Business, or related field. MBA is a plus.
Exposure to analytics and data-driven marketing.
Experience working in a fast-paced startup or scale-up environment

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