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Product Manager - Pet Care

Product Manager - Pet Care

Hester

6 - 10 years

8 - 13 Lacs

Kadi Ahmedabad

Posted:2 months ago| Platform:

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Skills Required

Product Management Product Portfolio Animal Health Veterinary Product Launch Poultry Pet Feed

Work Mode

Work from Office

Job Type

Full Time

Job Description

- Product Strategy & Trade Marketing Planning Define product vision aligned with Pet Care goals and sales needs. Map competitor trade marketing efforts and emerging trends. Develop differentiated positioning for Hesters Pet Care portfolio in trade. - New Product Development, GTM & Field Sales Activation Based on in-depth market research, identify the gaps & develop new products to be launched each quarter followed by the GTM strategy. Design and execute go-to-market plans including brand communication, trade schemes, POS materials, and field activation. Ensure high visibility at vet clinics, retail pet shops, and distribution channels. - Market & Field Insights Gather insights from field visits, retailer feedback, and sales team discussions. Monitor competitive activity in trade to adapt tactics quickly. - Sales Enablement & Communication Create ready-to-use sales collaterals: product sheets, pitch decks, objection handling. Plan and deliver trade-focused training modules. Support incentive design and performance-tracking tools for sales team motivation. - Sales Scheme Management Develop quarterly trade promotion calendars. Roll out incentive schemes and monitor participation and impact. Ensure timely communication of schemes to all field force levels. - Performance Tracking & Feedback Loop Track KPIs including sales growth, scheme effectiveness, and field feedback. Maintain a feedback loop with the field team and make rapid tactical adjustments. Education: BVSc or MVSc (Veterinary Science) Job Location: Kadi, Gujarat ( Bus transportation facility available from Ahmedabad, Kalol & Kadi) Interested candidate can share their resume on careers@hester.in

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Product Manager - Pet Care