Product Manager-Housing Finance-Product Manager

Job Description

About The Role About The Role : HF Product manager - Leads & Conversion Growth manager will be responsible for seamless coordination between call center, sales teams & digital channels to drive conversions. The role demands a data driven approach to enhance lead quality, improves sales efficiency, and maximize business growth Key responsibilities: 1. Lead Funnel Management "¢ Own the end-to-end lead lifecycle from generation to conversion across call center and sales teams. "¢ Monitor and optimize lead allocation, prioritization, and follow-up processes. "¢ Work closely with digital, sales, and CC teams to enhance lead quality. 2. Collaboration with Call Center "¢ Track lead qualification, first-contact effectiveness, and appointment scheduling. "¢ Implement feedback loops for continuous improvement in lead response. 3. Driving Sales Conversions "¢ Ensure seamless handover of qualified leads from call center to sales managers. "¢ Develop sales performance dashboards to track lead conversion at every stage. "¢ Drive sales enablement initiatives like training, incentive structures, and best practices. 4. Data & Performance Analytics "¢ Regularly analyze lead data to identify bottlenecks, trends, and improvement areas. "¢ Provide insights on lead source performance, customer behavior, and regional variations. "¢ Implement predictive analytics to improve conversion rates. 5. Stakeholder Management "¢ Align business goals with sales, marketing, and digital acquisition teams. "¢ Work closely with credit & operations to ensure smooth customer onboarding. "¢ Regularly interact with senior leadership on funnel performance and improvement plans. Key Skills & Requirements: "¢ 5-7 years of experience in home loans, mortgages, or retail banking "¢ MBA "¢ Strong understanding of lead generations, and sales funnels "¢ Experience in collaborating with call centers & sales teams for high ticket products "¢ Expertise in Lead tracking and digital engagement strategies "¢ Proficiency in data analytics , reporting, and funnel optimization.