Product Growth Manager

Growth Product Manager

About Welspun Transformation Services Limited (WTSL)

Welspun Group

• Diversity:

  34% women workforce, aiming to grow to 40% with policies supporting maternity, paternity, and menstrual leave

• Culture:

  Wellness programs, Fam-Jam events, and a family-like environment.

• Recognition:

  Certified

  Great Place to Work

  .

• Opportunity:

  Work with global clients, learn continuously, and create meaningful impact.

Job Purpose / Summary

Growth Product Manager

product management, lifecycle growth, and performance marketing

Key Responsibilities

1. Growth & Acquisition (AARRR – Acquisition)

• Design and run growth experiments across Google, LinkedIn, Meta, affiliates, and partnerships.
• Enhance onboarding flows to improve trial-to-paid conversions.
  

2. Retention & Engagement (AARRR – Activation + Retention)

• Build lifecycle campaigns (email, in-app, push, CRM) to improve renewals and reduce churn.
• Use cohort analysis and behavioral data to create personalized retention journeys.
  

3. Revenue Optimization (AARRR – Revenue)

• Own funnel metrics: CAC, LTV, ARPU, churn, conversion.
• Execute pricing experiments, feature adoption drives, and cross/up-sell strategies.
  

4. Referral Growth (AARRR – Referral)

• Build referral programs to encourage customer advocacy and word-of-mouth growth.
• Collaborate with marketing to design campaigns that amplify organic reach.
  

5. Analytics & Insights

• Leverage tools (Mixpanel, Amplitude, GA, HubSpot, Marketo) for tracking and performance.
• Provide data-driven insights to back growth initiatives.
  

6. Collaboration & Leadership

• Align with Sales, CS, and Product teams on growth objectives.
• Promote a

  Product-Led Growth (PLG)

  mindset.
• Manage budgets and ensure ROI-positive execution.
  

Principal Accountabilities

• 7–12 years’ experience (3-5 if having hands on execution)in

  Growth, Product Management, or Product Marketing

  (B2B SaaS, B2C subscriptions, Gaming).
• Proven record of

  scaling subscription revenue & retention using AARRR framework

  .
• Hands-on with

  lifecycle marketing, performance marketing, funnel optimization, and growth experimentation

  .
• Strong analytical and cross-functional collaboration skills.
• Ability to thrive in

  fast-paced, target-driven

  environments.
• Exposure to

  SaaS, B2C, and gaming industry growth practices

  .

Key Interactions

• Stakeholder Management
• Cross-Functional Collaboration
• Client Engagement
• Team Leadership
• Senior & Top Management
  

Qualifications

• Bachelor’s Degree

  (any specialization).
• 7–15 ( 3-5 if can able to scale the products)years of relevant experience.
• Languages: English & Hindi.
• Strong skills in: Critical Thinking, Influencing, Detail Orientation, Driving Results, and Relationship Building.
  

This role is for a growth leader who lives and breathes AARRR – scaling customers from first touch to long-term advocacy.

Reach out me on hari_pavan@welspun.com or https://www.linkedin.com/in/hari-pavan-8680b11a6/