Product Director - Communications & Brand Strategy

Product Director – Communications & Brand Strategy

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Role Overview

Product Director – Communications

strategic brand and growth lever

Key Responsibilities

Brand Positioning & Narrative

brand positioning, voice, and communication framework

Lead narrative-building that strengthens brand authority, trust, and recall.

Ensure consistency of messaging across all consumer-facing touchpoints.

Social Media Strategy & Scale

social media strategy

Build platform-specific content strategies driven by audience insight and performance.

Track success beyond vanity metrics—engagement depth, funnel contribution, and brand impact.

Content Strategy & IP Building

distinctive content IPs

Partner with academic, product, and leadership teams to convert domain expertise into compelling content.

Oversee formats including short-form video, long-form video, live sessions, and thought leadership content.

Leadership & Collaboration

content and social media team

Work closely with Growth, Product, Academic, and Founders’ Office teams.

Act as final reviewer for brand communication and public messaging.

Ideal Candidate Profile

4–8 years of experience

uplifting or changing a brand’s social media narrative

consumer internet, edtech, media-first companies, startups, or scaled digital brands

Strong storytelling instincts with data-backed decision-making.

Comfortable with ownership, fast execution, and ambiguity.

on-site in Bhopal

Why Join Toprankers?

market-leading edtech brand

Direct impact on brand equity and long-term positioning.

High autonomy and founder-level visibility.

Compensation is no bar