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DSP Investment Managers
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Product and Growth Marketing

Product and Growth Marketing

DSP Investment Managers

3 - 8 years

9 - 13 Lacs

Mumbai

Posted:1 day ago| Platform:

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Skills Required

Usage Sales Mutual funds Marketing support Research Financial services Product marketing Brand building Product strategy Investment

Work Mode

Work from Office

Job Type

Full Time

Job Description

Hiring for Product & Growth marketing

10+ years experience in financial services

Mutual Fund domain experience mandatory

Growth marketing - Performance Marketing (20%)

Oversee and optimize digital MF and IE campaigns across platforms (Google, Meta, programmatic, etc.) to drive investor acquisition, app usage, and product discovery.
Work closely with the digital agencies and internal teams to manage budgets, design campaign constructs, improve ROAS, and track performance against KPIs.

Growth marketing - Investor Retention & Engagement Strategy (40%)

Build and execute communication strategies to improve investor retention across retail direct and HNI segments through segmentation, personalization and use of Martech.
Oversee and develop lifecycle journeys and drip campaigns that align with investor behavior, tenure, and preferences, working closely with the data and digital assets teams.
Create, design and approve content for investor communication

Product Marketing - Product Strategy (40%)

Own and deliver marketing support for various mutual fund businesses and categories - International, HNIs, Wealth function, MF categories etc.
Translate investment/ product ideas into compelling, investor-friendly stories, thought-leadership pieces and campaign content.
Collaborate with CIO office, sales, and product teams to understand fund positioning and craft clear, differentiated narratives.
Lead and implement brand-building campaigns for those specific segments that reinforce our identity as a trustworthy, research-driven, investor-first mutual fund house

Education qualification: MBA

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