Principal Business Analyst

As a Senior CRM BA at our company, your role involves leading the design, implementation, and optimization of CRM solutions to meet business needs. You will work closely with stakeholders to define CRM requirements, analyze business processes, and recommend improvements. Your expertise in CRM system customization, data management, and integration with other business systems will be crucial for success. Key Responsibilities: - Lead the design, implementation, and optimization of CRM solutions - Define CRM requirements and analyze business processes - Provide expertise in CRM system customization, data management, and integration - Conduct workshops and interviews to gather and document business requirements - Develop detailed functional specifications for CRM projects - Identify and drive process improvements in the CRM system - Perform data analysis to support CRM decision-making - Collaborate with cross-functional teams to ensure CRM projects are delivered on time and within budget - Serve as the main point of contact for CRM-related queries and issues - Design and implement CRM reports and dashboards for insights on sales, customer engagement, and campaign performance Qualifications Required: - 11+ years of total experience - 5+ years of experience in CRM business analysis - Strong understanding of CRM systems such as Salesforce, Microsoft Dynamics, etc. - Proven experience in gathering business requirements and documentation - Strong understanding of sales, marketing, and customer service processes - Excellent problem-solving and analytical skills - Strong communication and interpersonal skills - Experience in project management within agile or waterfall methodologies - CRM certification (e.g., Salesforce Certified Administrator) is a plus - Knowledge of data integration and system architecture is a plus - Experience with business intelligence tools and advanced analytics is a plus (Note: No additional details of the company were mentioned in the job description),